Chalk this one up to something that should be common sense, but I received an email solicitation this morning that made me think it serve some good to share my thoughts. Buying domain names with common trademarks is a bad idea. Sending out email solicitations trying to sell these domain names is an even worse idea.
MMX, a company that operates a number of new gTLD domain extensions like .Work, .Law, .Fit, among others, published a Trading Update and AGM Notice for the first half of 2020. According to the update, it would appear that the business has not really been hampered by the Covid-19 coronavirus pandemic:
MMX Trading Update and AGM Notice for H1 2020https://t.co/e174pPZ5VH #businessnews #technews #domains pic.twitter.com/ShIRfca78g
— MMX (@mmxdomains) July 30, 2020
This morning on Twitter, domain investor Andy Booth tweeted about a successful domain name flip he recently made. Andy reportedly sold Abby.com for $75,000. He bought the domain name in June of this year for $55,000. That would be a little more than a 36% ROI in less than 2 months:
SOLD https://t.co/pRxG5W4RN9 to an end-user @ 75k. Purchased: June 2020 @ 55k.
High reseller price I think, but the buyer’s timing was right for me, so he got a reasonable deal IMO.
— Andy Booth (@Chain) July 30, 2020
According to an article in the New York Times a little over a week ago, a new professional US women’s soccer team has been established. The NWSL expansion team will begin playing during the 2022 season, and it will call Los Angeles its home. A number of famous women make up the ownership group, including Mia Hamm, Natalie Portman, Eva Longoria, Serena Williams, and many others. The franchise will be known as Angel City.
Escrow.com published and shared its Domain Investment Index for the second quarter of 2020, and the report was fairly bleak. In fact, as you can clearly see on the quarterly comparison chart on page 2, Q2 2020 had the lowest quarterly sales volume in two years, since Escrow.com began compiling the report. The full report pdf can be downloaded here, and I want to share a few thoughts about Q2.
In Q2, Escrow.com processed $55.2 million in domain name sales, down from $85.8 million in Q1. It looks like the previous low sales figures were in the high $60 to low $70 million range. Here’s a screengrab of the chart showing quarterly sales volume since 2018:
One of the most interesting domain name-related stories of all time is the saga of Nissan.com, a domain name that has long been owned by a man named Uzi Nissan and his company, Nissan Computer Corporation. Nissan.com has been coveted by the Nissan automotive brand, and that led to long running court battles over the Nissan.com domain name. Uzi Nissan prevailed, and he was able to retain ownership of Nissan.com despite his battle with the deep pocketed automaker.
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