Andy Booth Reports Sale of Abby.com

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This morning on Twitter, domain investor Andy Booth tweeted about a successful domain name flip he recently made. Andy reportedly sold Abby.com for $75,000. He bought the domain name in June of this year for $55,000. That would be a little more than a 36% ROI in less than 2 months:

The responses to this profitable quick flip are interesting. Quite a few people acknowledged the nice ROI in such a short period of time, and a couple of others have mentioned or implied that the price was relatively low for a name of this quality.

In this case, it is possible that both sides of the discussion are on point. Earning $20,000 from a $55,000 investment in less than two months is great (unless you are buying Kodak stock). I would also have not been surprised to see a domain name like Abby.com sell for six figures.

I built my business in a similar fashion to Andy (although I would argue that he has bought and sold some better names than me). I often face the dilemma of selling a domain name for less than an ideal price but making a quick ROI to fund the next investment, pay living expenses, pay taxes…etc. There’s also the possibility that I overvalued the domain name in my head, and turning down a good offer to get a great offer that may never materialize can be demoralizing.

The buyer of Abby.com is the virtual receptionist service company that uses AbbyConnect.com, so this acquisition is a great upgrade. I am sure Andy tried to get a higher sale price for the domain name, but he agreed to sell it for $75,000 for a quick $20k profit. The company should consider itself lucky it got a great deal, and Andy played a major role in connecting a startup with the perfect domain name.

Now, Andy has $75k in cash to make another domain name investment.

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