Internet.com was recently put up for auction, but the auction process did not result in the sale of the domain name. According to a March 22nd update on the Internet.com landing page, there were quite a few parties interested in acquiring the domain name but a deal was not reached.
Here’s an excerpt about the number of interested parties extracted from Internet.com:
For many years, domain name traffic was an important aspect of a domain name’s value. Domain names that had traffic could make serious amounts of revenue via parking, and that revenue gave additional value to a domain name beyond its intrinsic value. These days, traffic may be less critical to a domain name’s value, but I think it is a good idea to monitor it.
For almost a year, I have been forwarding 90% +/- of my domain portfolio to DAN.com landing pages. These domain names aren’t monetized with pay per click links as the goal is to sell the domain names. In essence, I am foregoing what I believe is a nominal amount of incremental revenue to make it clear that domain names are available for sale.
I have been going back and forth with a prospective buyer on DAN.com for several months. We exchanged offers multiple times, I made a counteroffer I was sure he would accept, and the offer timed out. I asked him a couple of questions, which were met with silence. A couple of weeks later, he made the same offer to me, and instead of playing games, I accepted the offer.
When I buy a domain name, I make my payment as soon as the agreement is signed or as soon as the platform and my bank will allow. If I agree to a deal during business hours, I make every effort possible to fund the deal immediately. Some buyers are like me and others drag their feet. When I have negotiated via email with someone over a period of time, we have usually established some sort of rapport. I can get status updates on payment and the counterparty is typically forthcoming. When negotiating via platform like DAN, the experience may be a bit less personal.
Large corporations tend to manage large portfolios of domain names. Over the years, companies acquire domain names for a variety of reasons – corporate acquisitions, defensive registrations, product or service domain names, and anything in between. Some domain names are mission critical and others serve a purpose for a short period of time and become unnecessary for the company to use and own.
The BBC is a huge UK-based media company that owns thousands of domain names. An article in World Trademark Review (WTR) discussed how the BBC determines what domain names it needs and what the organization does with domain names it does not need. Here’s an excerpt from the article:
While the virtual ICANN70 meeting started yesterday, a more business-focused virtual event begins today. CloudFest, the sister event to the domain name-focused NamesCon, begins today and runs through March 25th. Domain names are not the focus of CloudFest, but there are quite a few domain name related panels and keynotes coming up over the course of the next three days.
The domain name related content on the agenda at CloudFest includes:
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