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Negative Reviews Impact You, Too

Elliot Silver
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4

Logan Flatt has been engaging with someone on Twitter who apparently left a one star review for Dan.com. I can’t speak for Logan, but it appears that he believes the issue is out of the control of Dan.com and the review is unfair to the platform.

You might be wondering why Logan is going to bat for Dan.com. He isn’t an employee of Dan.com, so the review wouldn’t impact him personally. Reviews of platforms like Dan.com can impact its customers and their domain name sales.

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“Don’t Stop at the Dot”

Elliot Silver
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0

Identity Digital is the registry management company that had been known as Donuts until its’ rebrand in June. This afternoon, the company shared a video on social media promoting alternative extensions to .com. “Don’t stop at the dot,” is the call to action in the video found in the tweet below:

I think the most effective type of marketing like this would be targeting domain name buyers near the point of purchase. I am curious to know if Identity Digital is able to market at the point of sale at registrars like GoDaddy, Namecheap, Tucows, Google…etc. I am also curious to know if the company is using this campaign beyond social media.

If I see any additional campaigns like this, I will share.

“Domaining ‘Shark Tank'” on Clubhouse Tonight

Elliot Silver
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1

I caught a LinkedIn post from Rick Schwartz this morning announcing a special domain investing segment on Clubhouse called “Domaining ‘Shark Tank’.” The event will be held this evening, and it will offer participants the opportunity to “pitch” a domain name or project during the Clubhouse event:

Domain investor participants leading the Clubhouse room will be Rick Schwartz, Kate Buckley, and Krista Gable. Krista let me know the event was created by Lady T –  @natina_jenkins on Twitter.

The Clubhouse room begins at 6pm Eastern time tonight (July 31, 2022). The LinkedIn post has a link to the Clubhouse room. I am not sure if you need to be approved in advance to participate / pitch, nor do I know what is required of speakers/participants.

Buyer Brokers May Pose as Regular Buyers

Elliot Silver
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10

Hiring a buyer’s broker can be a smart decision a company makes when attempting to acquire a domain name. A buyer’s broker can anonymize the buyer and potentially save in acquisition costs. Simply using a domain broker for an acquisition may not be enough to get a good deal for a buyer. A domain broker may mask his or her identity to reduce the chance that a domain registrant prices an asset with a major corporate buyer in mind.

Marksmen is an intellectual property company that, among other things, helps clients acquire domain names. I’ve seen the company’s name appear in quite a few Whois records, and the domain names have later transferred to corporate buyers. The company posted a tweet to an article about making anonymous test purchases on behalf of clients:

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$18k Achieved

Elliot Silver
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0


My wife ran the Boston Marathon in April of this year on the Dana-Farber Marathon Challenge team. Not only did she have a great run (3:31:23), but she also set a very high bar on the fundraising front. I can’t compete with her on a run, so I set a serious fundraising goal of $18,000 for my Pan-Mass Challenge this year.

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Price for .com Rising Again in September

Elliot Silver
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8

In February of this year, Verisign announced that the wholesale price for .com domain names will be rising by 7% on September 1, 2022. The wholesale cost, which is paid by domain registrars like Namecheap and GoDaddy, will be raised from $8.39 to $8.97. Domain registrars add their own margin to that amount, and the total is what domain registrants pay to register, renew, and transfer .com domain names.

For domain investors, this additional 7% fee can be impactful depending on the size of a domain portfolio. Andrew Rosener tweeted a good reminder for investors who may have forgotten about the looming price increase:

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