Hiring a buyer’s broker can be a smart decision a company makes when attempting to acquire a domain name. A buyer’s broker can anonymize the buyer and potentially save in acquisition costs. Simply using a domain broker for an acquisition may not be enough to get a good deal for a buyer. A domain broker may mask his or her identity to reduce the chance that a domain registrant prices an asset with a major corporate buyer in mind.
Marksmen is an intellectual property company that, among other things, helps clients acquire domain names. I’ve seen the company’s name appear in quite a few Whois records, and the domain names have later transferred to corporate buyers. The company posted a tweet to an article about making anonymous test purchases on behalf of clients:
Marksmen has trained investigators who can pose as everyday customers and make test purchases anywhere in the world, in person or online without arousing suspicion. Learn more: https://t.co/iklXhw5htl #brandprotection #iplaw
— Marksmen (@MarksmenTweets) July 29, 2022
I presume domain name acquisitions can work in much the same way. Instead of emailing a domain registrant and announcing who they are, the account manager may use an anonymous looking email address to inquire. The email address may have no footprint at all – or it may have a footprint that looks like a normal person with a limited budget.
Buyer’s brokers can pose as regular people seeking to buy a particular domain name. There are a variety of techniques they can use to obscure their identity and hide their clients. It can be a smart way to acquire a domain name on behalf of a corporation.