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Nestle-Owned PureLife.com in Pending Delete

Elliot Silver
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This afternoon, I received the NameJet list of its Most Active Pending Delete Backorders. These are expired domain names that are about to be fully deleted and will be fought over by domain name registrars for partner auction platforms. One domain name in particular stood out to me – PureLife.com.

Whois records show that PureLife.com has been registered to Societe des Produits Nestle S.A. The domain name has been registered at Com Laude, a domain registrar specializing in corporate domain name management. The domain name has Nestle.com nameservers, but it doesn’t appear that Nestle used the domain name for much. Archive.org shows that PureLife.com forwarded to Nestle.com.

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‘I Expect the Price Will Increase Very Soon’

Elliot Silver
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One of the neat sales tactics offered by Squadhelp is the price increase notification sellers can add to their landing page. Sellers who utilize this tool will show a message on their landing page that informs visitors the price will be increasing. This is a smart tactic from this innovative domain sales platform.

While I have not used Squadhelp, I agree that this can be a smart tactic. In fact, I manually use a similar tactic in my negotiations with prospective buyers. When discussing the price of a domain name, I will say something like this:

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The Time a Legend Inquired About a Domain Name

Elliot Silver
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In 2018, I received an inquiry to buy a two word .com domain name that came through a form on an Embrace.com inquiry page. The name of the person who inquired sounded familiar to me, and a Google search of the unique spelling of his name showed me why.

This man was a legendary entrepreneur who founded more than a dozen companies. Some of these companies are still well-known brands that people in the US would recognize. From what I can gather, he had several successful exits, and he continued his entrepreneurial work for his entire life.

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Using an AI Copywriting Tool for Outbound Sales

Elliot Silver
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I occasionally send outbound emails to sell domain names. I combine a variety of Google search results with the lead generation tool at Dropping.pro to create a small and highly targeted list of prospective buyers for each domain name I want to sell via outbound marketing. One thing that doesn’t change much is the content of the email.

Frankly speaking, I am not a data driven results person. I don’t do any testing of my outbound email efforts because I don’t and have never sent enough emails to allow me to get actionable results. I have also felt aligning a particular domain name with the right person at the right company is far more important than the email messaging.

That being said, I am a bit tired of sending a similar email for different domain names. In addition, rewriting my own email will likely produce a very similar sounding email, which sort of defeats the purpose.

This morning, Michael Cyger tweeted about an AI copywriting tool called CopyLime that may be able to help domain investors craft a better email than what they are currently using:

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‘When Can You Close on the Deal?’

Elliot Silver
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When a prospective buyer makes a serious offer to buy one of my domain names, I like to ask a question like this:

When could you close on the deal?
When could you pay for the domain name?

These similar questions can help me determine if it is a bonafide offer or someone who is just trying to get a price. There’s nothing really wrong with the later if it is a genuine buyer, but my pricing may be different depending on how the buyer answers the question.

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Chewy UDRP Illustrates What Brands Go Up Against

Elliot Silver
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I was browsing through some recently filed UDRP cases, when a domain name popped out at me. A UDRP was filed against AmericansJourney.com by Chewy at the World Intellectual Property Organization. It is WIPO case #D2022-3876.

On its own and without initially doing any background searching, the AmericansJourney.com domain name sounds somewhat defensibly generic. I could see it being a blog about an American’s journey though the world or something like that. Compared to a more clearly infringing domain name like ChewyPetSupplies.com, AmericansJourney.com does not seem super-infringing on a well-known brand name. There’s often more to the story, and this case is no different.

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