I don’t earn much PPC revenue, and I am selective about what domain names I park with PPC advertising. When changing parking service providers, it is important to optimize domain names that need keywords manually input to display proper advertising links.

I park some domain names because they have earned significant parking revenue. I have also parked some domain names more for defensive purposes. For example, a domain name could be considered to be infringing by some people, but with the proper PPC links for the descriptive term rather than a particular brand name, it shows the domain name was acquired because it is descriptive.

One of the more annoying aspects of domain investing is negotiating a deal, coming to an agreement, and the buyer flaking when it is time to pay. It can be disappointing and frustrating, but I do my best to forget those broken deals and put them in the past.

I’ve always set minimum offer amounts on my platform-listed domain names. I don’t want to deal with $100 offers for 4 and 5 figure domain names. I have heard great tales of brokers closing six figure deals that started with 3 figure offers, but I’ve never seen that.

Squarespace acquired Google Domains in 2023. All domain names that were registered at Google Domains at that time were migrated to Squarespace.

Squarespace is primarily a website building platform with a focus on small to medium sized businesses. The domain name business was acquired in support of its primary services. To that end, the company has never put out a marketing campaign focused exclusively on its domain name registrar line of business.