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How I Became a Domain Investor

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I feel like I’ve probably told the story a bunch of times (which I am sure I have), but since a number of people have asked me recently, I want to share the story of how I became a domain investor.

When I was a NYU in 2002-03, I went to help a family friend clean the movie ride curtains at the Empire State Building since I lived less than a block away. For two days, we talked about how expensive the City was – especially for a grad student. My Dad’s friend recommended that I find some sort of product to sell and that I should sell it easily on Ebay. I looked around for a number of things – custom pencils (no margin), art (did some buying and selling) and finally I saw people selling domain names.

I would see names selling for a few hundred dollars, and when I went to Network Solutions, I saw that similar names were available for just $35.00. I bought my first name, and for the life of me I can’t remember what it was. I think it was a legal name with a hyphen. I remember I sold it after two auctions and broke even. Shortly thereafter, I learned about Godaddy’s less expensive registrations, and I began buying and selling newly registered domain names for 200-300%+ profit. It wasn’t a whole lot of money, but I continued to do it and reinvest all of my profits.

As the number of my customers grew, I began selling domain names in private and in bulk. Instead of selling 1 name for $30, I would sell 20 of them for $18/each. My profit margins were smaller, but my profits grew. With all of this, I continued to reinvest in my business, buying more newly registered domain names. I went to work at a Direct Marketing Agency in 2003 and continued to buy and sell domain names on the side, although there were times when I stopped doing it to focus on other things.

I later began to realize the value of keyword domain names, which was taught to me by Tasha Kidd, who also told me about domain parking. I had been looking at domain names as virtual pieces of land, but hadn’t really even considered monetization. Prior to this, I had focused primarily on “brandable” domain names, with some of my new registrations including BusinessMotels.com, GasolineExperts.com, and many more.

Sometime in early 2006, one of my clients recommended that I join DNForum. Up until that time I didn’t even realize there was an actual domain industry. Ironically, he told me that once I joined the forum, I probably wouldn’t sell him any more domain names cheaply. For some time, I continued to buy newly registered domain names, while selling them as quickly as possible… churning and burning through them.

It was on DNForum that I got my first big break. I saw a listing for the domain names Mortgaged.net, Mortgaged.org, Mortgaged.info, and Mortgaged.biz, and I bought it for what I believe is a few hundred dollars. I then did some research and found that Mortgaged.com was for sale for 4 figures from someone else, and I bought it – the purchase was my highest priced domain acquisition, and for the couple of days around then, I was nervous as hell. I hadn’t paid more than a few hundred dollars for a domain name ever. With some good luck, I was then able to flip the entire package for a profit, earning me more than I had made on any single deal before.

I continued to reinvest all of my profits as I started a new job as a Marketing Manager at AIG. I worked all day and came home to do more work in the evening – looking to make deals the entire time. One day in September of 2006, I bought TelephoneCall.com for $x,xxx, and a few weeks later, I flipped it for $20,000 at the TRAFFIC auction. I used the proceeds from that investment to acquire other domain names of higher value, and I continued to buy and sell – keeping taxes in mind (which is VERY important).

In October of 2007, I was able to leave my full time job at AIG and focus on growing my domain business. I literally started with a $35 domain investment in 2003, had zero technical or Internet background, and I have become a full time domain investor and developer. Fortunately, I learned about development, because I am able to do things I never thought I could do – such as changes to the blog, website development edits, and other very small coding projects.

While I do think times are arguably tougher than they’ve been anytime since the .com bubble, I still think there’s plenty of opportunity. I continue to earn a living buying great names at great prices and selling them at fair prices. I generate (growing) revenue from my developed websites, but I still primarily earn a living as a domain investor.

One of the reasons I happily blog every day is that over the last few years I’ve been lucky enough to receive advice from a wide range of domain investors, developers, designers, SEOs, venture capitalists, advertising executives…etc, and I am passionate about giving back. If it wasn’t for the advice of others, I wouldn’t be in the position I am in today, and I hope I can be helpful to those who can use it.

Just because you don’t have a huge bankroll and just because you didn’t start in 1996 is not a good reason for why you can’t be a successful domain investor today.

Ultimate Bet Poker Rebrands as UB.com

Ultimate Bet PokerUltimate Bet Poker is a poker website frequented by hundreds of thousands of poker players each month. The company just announced a rebranding effort, and the website will now be known as UB Poker. Site users had long referred to the company as “UB,” so it made sense to rebrand.

Along with the newly minted brand, the company has also begun using its recently acquired domain name, UB.com. Up until the end of July, the domain name was owned by a private domain investment company.

Users can still log in via UltimateBet.com, which surprisingly (surprising to me) doesn’t forward to the new url, although the new logo reflects the acquisition and rebranding effort. When you search Google and Yahoo for “Ultimate Bet,” the domain name that has been in use for years is the number one result rather than UB.com.

The acquisition price for UB.com was not made public by the company, but knowing the domain owner, it was not cheap!

Update: An unconfirmed rumor has it the name sold for around half a million dollars.

Two Character .Biz Domain Auctions

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You may have noticed the new banner on my blog advertising the upcoming two character .Biz domain name auctions. In total, there will be over 1,000 two letter and number .biz combination domain names auctioned over the next several weeks, including domain names such as PC.biz, We.biz, Yo.biz, He.biz, and many more. This is one of the first times companies and domain investors have the opportunity to bid on these two character domain names.

Recently, it was announced that O.biz would be developed by Overstock.com, and their newly launched website sells mostly restaurant, office, and hotel products, with a focus on small businesses and consumers looking to buy in bulk at greater discounts than are found on the Overstock.com website.

In addition, many single character .Biz domain names were auctioned with some strong results as reported by Andrew at Domain Name Wire:

1.biz $32,003
2.biz $5,801
4.biz $7,601
5.biz $6,100
6.biz $8,100
7.biz $7,877
8.biz $8,200
9.biz $7,901
a.biz $10,099
b.biz $10,005
c.biz $8,988
d.biz $26,110
e.biz $63,001
f.biz $8,250
g.biz $9,400
h.biz $5,300
j.biz $8,250
k.biz $6,900
l.biz $5,000
m.biz $15,611
n.biz $8,001
p.biz $7,878
r.biz $8,855
s.biz $8,211
t.biz $7,602
u.biz $10,009
v.biz $6,100
w.biz $13,500
x.biz $10,099
y.biz $8,988
z.biz $8,988

In order to bid on the two character .biz auctions, you need to register in advance, which you can do on the auction website. The auctions begin very soon and run from November 30 – February 25.

Vacation Domain Names for Sale

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I have reduced the prices on my vacation-related domain names by quite a bit, and I would be happy to sell them for even less as a bulk package. The individual prices are below, but I would sell the entire lot for $9,750 (saving around $4,000 off their reduced prices). Some of these domain names have been developed with mini-sites, and I would include those if you are interested.

AthensVacations.com – $2,750
JerusalemVacations.com   – $2,750
TobagoVacations.com – $1,750
DubrovnikVacations.com – $950
SwissAlpsVacations.com – $950
MartiniqueVacations.com – $950
GibraltarVacations.com – $950
DusseldorfVacations.com – $650
SchoolVacations.com – $650
EasternCaribbean.com – $1,450

Razorbacks.com: Legitimate Use of a Trademark Term

I pay very close attention to UDRP filings on generic domain names. I receive a daily email with UDRP decisions and frequently visit the NAF and WIPO websites to see what UDRPs have been filed. Oftentimes, the complainant feels the domain owner is infringing upon its trademark rights by displaying advertising of related products or services, as was the case with Dolphins.com.

However, there are plenty of UDRP filings that are overreaching, and I am happy to see the panelist(s) deny the complainants attempts. Today, I received the WIPO UDRP decision for Razorbacks.com, filed by Board of Trustees of the University of Arkansas of Little Rock, Arkansas, whose sports teams are known as the Razorbacks.

The owner of the domain name first registered the name in 1995, and the University contacted him about it several years later, in 2003. In the response, the University claims it sent the owner a cease and desist letter and also claimed that the domain owner owns the .com domain names of several college sports team brands, including Aggies.com (Texas A&M), Badgers.com (University of Wisconsin), Wolverines.com (University of Michigan), and Terrapins.com (University of Maryland).The domain names are and were used for vanity email addresses.

The three member panel found that the domain name was identical or confusingly similar to the complainant’s trademark, which is pretty clear. When the panel looked at the issue of Rights or Legitimate Interests in the domain name, they referred to other UDRP cases where vanity email addresses were considered a legitimate offering of goods/services. In addition, the panel cited the “multiple alternative uses of the term “razorbacks,” and they concluded that the could not side with the complainant on this matter. As a result, the complaint was denied.

Owners of similar generic domain names should note that the panelists did not say that the use of vanity email addresses on a domain name is reason enough to deny a complaint. In addition, the panelists made it clear that this could be a case for a court to ultimately decide, stating “Whether Complainant would have more success in a court of law, where evidence may be fully developed and examined through the use of discovery, interrogatories and other forensic processes and where standards other than those of the Policy may be applied, is not for this Panel to say.”

Whether University of Arkansas decides to pursue this through the court system is something we may learn about in the future, but for now, it’s good to see a panel deciding a case on its merits and not making assumptions about a domain owner’s intent.

(Razorbacks image courtesy of Wikipedia)

SEO Question: Indexing Website Search Results

I have a search engine optimization question, and I couldn’t find it elsewhere. I know there are a number of pro SEOs who read my blog during some free time, and I am hoping someone can provide some feedback/advice for a site I am currently developing.

I am building a search based directory right now, and people can search for providers by city/state or zip code, which will yield the results pages, some of which will hopefully be filled with my advertisers. Since the pages will only technically exist when people search for them, will they be indexed in Google? If I create a site map with text links to all US cities, states, will that be sufficient?

For example, say I am developing LocalPlumber.com, and the results page for Chicago would be found when someone searches, yielding this url: http://www.LocalPlumber.com/?s=Chicago%2C+IL. Would the search result be indexed in Google – and if not, how can I be sure to get it indexed in Google/Yahoo for the keywords?

Thanks if you can help!