I just noticed something within my domain account at Moniker that I want to share with you. On domain names that I transferred into Moniker from other domain registrars, the auto-renew function was set to “off.” Since most domain names I transfer in to Moniker are aftermarket acquisitions, these are important names that shouldn’t be dropped by me and should be set to auto-renew prior to expiration.
Although I monitor the weekly “expiring domains” email that Moniker sends, I think it’s better to be proactive about domain renewal status than to be reactive. Keep your better domain names on auto-renew to avoid any oversights. My other advice is to renew your key domain names for multiple years in the event of a credit card expiration or some other system error.
It’s better to be overly cautious than to make a regretful mistake.
One of the reasons I first got into domain names was because of the connection between my master’s degree in Direct & Interactive Marketing and generic domain names. Owning a generic domain name makes the job of a direct marketer much easier, especially when the marketing campaign is done via television or radio. With an easy to remember domain name, consumers have less difficulty processing the message, and it’s easier to send them in the right direction.
