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Vestis Gets Defensive

Elliot Silver
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Many companies defensively register or acquire domain names as part of a domain name defense strategy. The most common strategy revolves around securing domain names that could be used by bad actors for cybersquatting, phishing, or other nefarious activity. Some companies take defensive domain registration further by securing domain names that could be used against the company in any negative manner.

Over the past few days, I noticed one company that has taken defensive domain name defense to a level I can’t recall seeing before. My DomainTools Registrant Monitor email identified many domain name registrations related to a brand called Vestis, and it looks like that business went on a massive defensive domain registration spree.

From what I can see, it looks like many of the domain names were registered under Whois privacy at GoDaddy in March and recently transferred to MarkMonitor, a brand protection-focused domain name registrar.

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Set a Minimum Offer Amount

Elliot Silver
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I receive uneducated domain name purchase offers nearly every day. Some prospective buyers may hope to get lucky with a deal and some genuinely haven’t the foggiest idea that domain names sell for serious amounts of money. The result is that my self-managed landers for high value domain names receive far more offers that aren’t serious than offers from bonafide buyers.

For the 80%+ of my portfolio that is replaceable inventory and utilize Dan.com or Afternic landing pages, I set minimum offer amounts to prevent a deluge of lowball offers. The lowest minimum offer I allow on any of my domain names is just shy of $1,000.

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Keep on Testing

Elliot Silver
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Many years ago, I earned a Master’s Degree in Direct & Interactive Marketing. The focus of my program was primarily related to the field of Direct Marketing. One of the biggest takeaways from my program is the importance of testing. If a marketer is able to test something, it should be tested. Over and over. Even the best performing elements should continue to be tested to see if optimizations can be made.

One of the reasons I signed up for an account at Squadhelp is because the company appeared to continually test and optimize. I am sure other platforms and services tests, but it helps that its CEO regularly shares updates about its testing. I am a big believer in testing. If I had the analytics and development chops along with a statistically significant number of inquiries for my domain names, I would be testing my own landing pages, too.

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Yolo.com Sold for $3 Million in 2021

Elliot Silver
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Domain name sales go unreported all the time, particularly at the highest levels. This afternoon, Andy Booth reported that he co-brokered the sale of Yolo.com for $3 million:

Andrew Rosener from Media Options shared Andy’s tweet and announced that he co-brokered the 2021 deal with Andy.

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Media Options “completed well into the 8-figures in domain name sales in August”

Elliot Silver
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How has the Summer been in terms of domain name sales for you? If you’re Andrew Rosener or on the Media Options team, it sounds like it has been a pretty hot Summer. The company “completed well into the 8-figures in domain name sales in August,” according to its CEO Andrew Rosener:

Andrew did not share any of the sales his domain brokerage closed, but I am pretty sure one was recently discovered by George Kirikos last week:

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ICA Releases More Details About 2024 Member Meeting

Elliot Silver
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Earlier this Summer, the ICA announced it would hold its 2024 Member Meeting in Las Vegas from January 17-20, 2024. The event will be held at Resorts World. Tickets for the meeting are now available to purchase for an early bird price of $399 – valid until September 10.

The price will continue to rise up until the event is held, but the ICA has a series of special offers for people who aren’t members of the ICA but sign up to become members. Here is the breakdown of ticket prices and the special new ICA member offer:

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