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GoDaddy Selling X.CO via Afternic

Elliot Silver
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2

In 2010, GoDaddy began using X.CO as a url shortener. Several years later in 2017, the company ceased using X.CO as a shortener. URL shorteners were no longer really necessary, and the company opted to stop using the domain name as a public url shortener.

When Twitter announced its decision to rebrand as X in coordination with the X.com domain name previously acquired by Elon Musk, I wondered if GoDaddy would consider selling the X.CO domain name. The company was no longer using it, and perhaps it would be of considerable value to another company – perhaps even Twitter / X:

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Dynadot Aftermarket: Open Marketplace Updates

Elliot Silver
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2

Dynadot is a domain registrar that operates an aftermarket platform. The platform features expiry auctions as well as domain names listed for sale by customers. I am not super familiar with its Market, but it looks like it has quite a bit of activity.

The company shared a LinkedIn post today to discuss some marketplace updates that will roll out across the platform tomorrow:

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STR on Brandable Domain Names

Elliot Silver
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2

Squadhelp Founder Darpan Munjal shared some data that I found interesting and potentially helpful to my business. Darpan shared the sell through rate (STR) for a variety of “brandable” types of domain names listed for sale on Squadhelp. While the typical buyer on Squadhelp may differ from other platforms and from other domain name buyers in general, I think this information is useful:

I haven’t always loved “brandable” types of domain names beyond empty-vessel one or two word .com domain names that could be used as unrelated brand names. Just one example of a generic but brandable 2 word .com off the top of my head is BaldEagle.com, which I thought could be used by an organization that helps Bald Eagles or it could be used by a brand called Bald Eagle. I sold it, and it is not being used related to its real meaning.

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Business is Down YOY – Here’s What I am Going to Do

Elliot Silver
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5

This year has been relatively slow for my business. Year to date, I am on pace to equal the number of domain names I sold last year, but I am trailing substantially on the revenue and profits, year over year. Obviously, the profit is the most important metric to my business.

There are a few reasons for why my business income is down this year. For starters, last year was my company’s best year profit-wise due to some abnormally large domain name sales. Comparing a great year to a pedestrian year isn’t really fair, but I can’t help it. I am always seeking income growth. That said, I expect the year to be slightly below average unless I close a few exceptional deals unexpectedly.

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Should Domain Registrars Require 2FA for All Accounts?

Elliot Silver
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Two factor authentication (2FA) has been available at most domain registrars for quite some time. Domain registrants can enable 2FA on their registrar accounts, and they are usually given different 2FA options like SMS, Authenticator App, or Security keyfob.

While 2FA is an option for domain registrants, it is not a requirement at most registrars. In the case of CSC, a well-known corporate domain name registrar, 2FA has been a requirement for customers since 2017:

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Dharmesh Shah Comments About You.ai Acquisition

Elliot Silver
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6

Earlier this week, Sedo announced the $700,000 sale of You.ai. As I mentioned, it is the largest publicly reported .ai domain name sale of all time. When I published my article, the buyer of the domain name was unknown. That is no longer the case.

If you visit You.ai, it shows the logo found on Dharmesh.ai. I reached out to Dharmesh Shah, Founder of HubSpot and creator of quite a few other projects, and he confirmed that he acquired the domain name. I asked if he could comment about the acquisition, and he shared this with me:

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