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Register Domain Names for Charity

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Below are a few unregistered domain names I believe have good potential. Although I am not charging anything for researching these names, I am requesting that the person who registers each makes a donation to a non-profit organization.

AircraftCharterRental.com
AlcoholPermitConsultants.com
ClippingBureaus.com
BridalCouturier.com
FilingConsultants.com
FloodControlEquipment.com
HistoricalOrganizations.com
MailReceivingService.com

You don’t need to tell me how much was donated, but I would love to know which charity was helped, so please drop me a line after!

A few non-profits I recommend (with the link to make a donation):

Dana Farber Cancer Institute
ALS Association
The Elizabeth Glaser Pediatric AIDS Foundation
Susan G. Komen Foundation for the Cure for Breast Cancer
Simon Wiesenthal Center
Meir Panim
American Cancer Society
Turning Point (Domestic Violence Organization)

Charities Previously Helped By Generous Readers of My Blog:

The Elizabeth Glaser Pediatric AIDS Foundation
Simon Wiesenthal Center
Dana Farber Cancer Institute
ALS Association
Cystic Fibrosis Foundation

Real Estate vs. Domain Names

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A great post on Sahar’s Blog this morning comparing the opportunity in Fort Lauderdale real estate to the opportunity in domain names.

“One of the interesting facts I picked up on is the land on Millionaire’s row (which now is being refered to as “Billionaire’s row” due to cheaper money) was given away for free back in the 20’s. The first thought of course is how people overlooked this great opportunity back then? Then the second thought took me back to 1994, when Network Solutions was still giving away any domain you wanted for free, if you just asked for it. Can you imagine? You could have picked up million dollar names only 13 years ago, as many as you wanted (could have structured within different companies at ease) as long as you asked for it.” — Source: The Conceptualist

Read the rest of Sahar’s post here.

IAC, CollegeHumor.com, Boobs, “Erection Election” & More!

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In 2004, CollegeHumor.com was (and still is) a clever up and coming social website targeting college students, skewed towards males. One of the big draws to the site was the photo section, frequently filled with topless girls with naughty notes on their chests expressing their love for College Humor.

During the 2004 presidential election, girls (mostly) started submitting topless, bottomless, headless, and even “Bush”less photos with the name of their preferred presidential candidate. I did my research and saw slogans like “Boobs for Kerry,” “Vote Kerry ’04 – Bush can’t touch this,” and of course “NO MORE BUSH IN 04′ – Election Erection 2004.” These photos were all submitted under the theme, “Election Erection.”

In August of 2006, Barry Diller’s IAC purchased a 51% stake in the company that founded CollegeHumor.com, Connected Ventures, LLC. According to the press release at the time:

“NEW YORK, Aug. 15 /PRNewswire-FirstCall/ — IAC/InterActiveCorp (Nasdaq: IACI) announced today that it has acquired a 51% stake and full voting control of Connected Ventures, LLC, parent of leading comedy site CollegeHumor.com. Terms of the transaction were not disclosed. CollegeHumor is the first site to join IAC Programming, launched earlier this year to buy and build branded online content properties that engage passionate communities.”Source: Gawker

Shortly after the success of “Election Erection,” Connected Ventures, LLC purchased the domain name ElectionErection.com. Thinking it might all link back to CollegeHumor.com and the photo section tagged “Election Erection,” I navigated there and surprisingly found an adult site needing me to certify I was of proper legal age (well, that’s not the surprise). To my surprise, it forwards to a male gay adult site (LikeMyGayPhoto.com) owned by FriendFinder.

My question…. why would a site whose name was founded on the premise of girls flashing the camera be a gay adult site? Shouldn’t they leverage the brand they created and celebrate the 2008 presidential election accordingly? I guess it might be strange to see a topless girl with whose boobs are tagged, “Bush is Gone; Vote Hillary!”

Traffic Arbitrage .com

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From Frank’s Blog: Traffic Arbitrage for Everyone

TrafficArbitrage.com is now sold.

Direct Marketing via Parked Domain Name

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At NYU, I was taught that Direct Marketing is a one on one communication with a consumer where the reaction (or lack of) can be tracked, and a return on investment can be calculated. Direct marketers use specific calls to action to encourage consumers to respond, providing a trackable and measurable result.

Generic domain names that are parked at companies like Fabulous or SmartName provide the perfect direct marketing test bed. You have a trackable medium (using web analytics), with a call to action in the form of related links of enticing offers. If a visitor clicks through, that’s the response, and the revenue generated from the click is part of the return on the investment. If there isn’t a click-through, the domain owner knows the content wasn’t of interest to the visitor.

Using web analytics, the domain owner can determine whether the advertising links are relevant to what consumers want when they navigate to his site. He has the ability to test many different variables (keywords, images, colors, layout…etc), which is also a hallmark of direct marketing. I seem to remember a mantra of “test everything.” Using some parking programs (like Trafficz), the owner can even write content to offer information that may also invite the consumer to click through and/or return.

Parked domain names can be a great precursor to development. Before investing thousands of dollars into a domain name, the owner can see what visitors want and what isn’t of interest. Using my Customs.com as an example, based on the CTR and clicks, I can determine whether people are looking for customs clearance information, customs lawyers, custom cars, or possibly even Halloween costumes due to a typo.   Based on the analysis I’ve done, it’s pretty clear that they are looking to find passport, travel, and other information associated with customs clearance and requirements.

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