Earlier this year, I wrote about Go Daddy offering customers the opportunity to “Round Up and Give to Hope for Haiti” while checking out and paying for their products. If selected, the total would be rounded up to the next dollar, and that difference would be given to the Hope for Haiti non-profit.
In May, Godaddy reported $20,000 in customer donations to date, which were matched by the company, and I am sure the total is now far greater since this option has continued to be presented to customers. The company has already given over $1,000,000 in financial contributions to Hope for Haiti.
While purchasing some domain names this morning, I noticed that the round up option was still there, but it has changed just a bit. Instead of offering customers the chance to donate to one organization, they can now select one of three non profits, including Hope for Haiti, Juvenile Diabetes Research Foundation, and Arizona Humane Society.
I like to see companies like this giving back, especially when community organizations are involved. As we saw with the first iteration of this endeavor, they’re raising some serious money for these groups, while also raising awareness.