My developer installed The Events Calendar plugin for WordPress on Lowell.com, and it’s the best calendar I’ve used. On the home page, I have the upcoming events listed on the upper right, and I have upcoming and past event pages within the site. Each event listing has its own page, allowing easy Google indexing, which is beneficial and sticky. The calendar I previously used did not do this, and that was a setback.
In terms of search engine optimization, the calendar integrates nicely with the All in One SEO plugin I have installed on the site, so each event has good SEO practices built in to it. Additionally, events are easy to add simply by using the post functionality built into the WordPress platform.
My developer was able to make some customizations to the plugin both in terms of appearance and performance. For instance, the website field on each event is now “no follow,” so the site doesn’t leak the “link juice” that may have hurt the site’s rankings. In addition, people can add photos and images within the event listing, making it more appealing. Here’s a sample listing for a Cinco de Mayo Fundraiser.
One of the best things about the plugin has to be the support of the plugin creators. I ran into a minor issue with the appearance of events in the calendar, and when I contacted Shane and Peter, they put me in touch with two of the key developers Justin and Kelsey, and Kelsey was able to troubleshoot and solve the problem quickly.
You don’t always see great support with WordPress plugins, but these guys were great. If you need an Event Calendar plugin on your WordPress website, I highly recommend The Events Calendar plugin.