Home SEO Page 4

SEO

SEO Play Using WhyPark

9

I’m not sure if others are doing this, although I am sure there are plenty of people who are. I registered several long tail keyword domain names related to one of my websites. In lieu of spending time building a mini site, I used WhyPark to rapidly deploy several websites.

On each of the websites, I added a couple of links – one to the main page on my website and another to a sub-page that the visitor to the site would be interested in finding. The longer tail keywords aren’t all that competitive, and my hope is that I will essentially have two websites in the top of the results page.

I will do a bit of link building for each of these mini websites, and I will not link to them from my blog or other related website, where the cross-linking could possibly be tracked and a relationship detected.

I don’t know if it’s going to add “link juice” to my primary site, but the long tail domain names would be valuable in an of themselves, and it’s much easier for me than building individual sites.

Also similarly related, I am close to selling a domain name that I put to sale using WhyPark just a few weeks ago. A real estate agent from California contacted me and we are working out a deal.

One Reason to Use Godaddy: Free Hosting

I primarily use Moniker for my domain registrations, but I have a few that are registered at Godaddy, and I just realized one advantage of using Godaddy. Domain names that are registered at Godaddy are given free hosting from the company, although they have the ugly banner across the top of the website.

For many people, this ugly banner is a deal breaker, but in reality it shouldn’t be one. I registered a few “throw away” domain names last year with the intention of building very small websites for SEO purposes (just as a test). I only got around to building one single page website that had information and several links to another website of mine I wanted to assist with SEO.

Lo and behold, I came back to the site close to a year after launching it, and I noticed that Google has it ranked PR3. I know that people often debate about the value of Google’s PageRank, but the “website” consists of 3 paragraphs, has no photographs, used a free CSS template, and took about 30 minutes to create.

I know PR3 isn’t exactly hugely impactful, but all things considered, it was a pretty simple back link with no downside.

Using All in One SEO Plugin

I have the All in One SEO plugin installed on all of my WordPress websites. It’s a free plugin from Semper Fi Web Design that makes the process of SEO much easier and automated. However, up until today, I wasn’t really harnessing the power of the plugin on my websites.

For most of my sites, I was basically using the default settings that come with the plugin. Each post/page title would be listed as the article title, and I didn’t add a meta description sentence for individual posts. I figured Google and Yahoo would be smart enough to pick up the content and rank it accordingly.

Although it’s worked fairly well, it’s silly not to use this plugin to its fullest. From here out, I plan to add a different page title and description instead of the default, which was the post title and the first 160 or so characters of the post. Usually that would be a lead in, but not really the meat of the post.

Over the next few months, I will monitor the percentage of my traffic that comes from search to see if it increases as a result of my efforts. With many people using WordPress for various websites, blogs, and mini sites, it doesn’t really make sense not to install the All in One SEO plugin – and once it’s installed, it’s silly not to use it.

SEO Question: Indexing Website Search Results

I have a search engine optimization question, and I couldn’t find it elsewhere. I know there are a number of pro SEOs who read my blog during some free time, and I am hoping someone can provide some feedback/advice for a site I am currently developing.

I am building a search based directory right now, and people can search for providers by city/state or zip code, which will yield the results pages, some of which will hopefully be filled with my advertisers. Since the pages will only technically exist when people search for them, will they be indexed in Google? If I create a site map with text links to all US cities, states, will that be sufficient?

For example, say I am developing LocalPlumber.com, and the results page for Chicago would be found when someone searches, yielding this url: http://www.LocalPlumber.com/?s=Chicago%2C+IL. Would the search result be indexed in Google – and if not, how can I be sure to get it indexed in Google/Yahoo for the keywords?

Thanks if you can help!

Why a Generic Domain Name is Important

Most companies and their brand managers prefer their brand name over a generic domain name, after all, they are called BRAND MANAGERS!   The brand helps them stand out from their competitors, and they know (well, hope) their customers will remember the brand name when walking the aisles at Walmart or searching the shelves at Best Buy, or some other retail shop.

Many of the world’s large brands can afford to spend billions or millions on marketing to ensure everyone remembers their company name. They buy television commercials, sponsor the biggest sporting and other televised events, pay for stadium and building naming rights, send billions of direct mail pieces, rent billboards along the highway, have extensive Internet marketing campaigns, and do a whole host of other things to make sure customers and potential customers know who they are – maybe even more than what they actually do.

When a company chooses a unique brand name over a generic domain name, they are missing a big piece of the puzzle – Google/Bing/Yahoo/Ask searches. Sure, a company can pay for search engine marketing campaigns, but organic search results are much less expensive, and they don’t require the same amount of money for constant upkeep, although a great website is costly. SEM costs a lot of money, and if you stop, the traffic will stop coming as well.

Keyword domain names generally perform better than non-keyword domain names when it comes to search engine results for the searched keyword, especially with Bing. When people search for a specific product, and they either don’t know the brand they want or simply want a comparison of brands, they would probably type the product name in Google or search engine of choice.

In fact, have a look at some Google search comparisons of brands names vs the generic name (Global Monthly Search Volume, exact match). You’ll see that although the brands sometimes to get more search volume, there is still a significant number of people that don’t look for brands – they look for products.

Candy: 1,220,000
Hershey: 90,500

Cell Phones: 1,500,000
Verizon Wireless: 3,350,000

Mountain Bikes: 301,000
Trek: 368,000

Vodka: 368,000
Grey Goose: 74,000

This isn’t scientific at all, but it shows that many people either aren’t satisfied with a particular brand or they would like to see some sort of comparison, to get an idea of their options (ie Bing is “the decision engine”). If a generic domain name is well-developed, it will rank right up there organically, allowing the company to capture a significant amount of that search traffic (at no incremental cost). They can compete with the big brands at much less ongoing cost, aside from website upkeep.

With Lowell.com, about 20% of my traffic is type-in traffic. I am sure this percentage is much higher on an established brand like Verizon or Apple. However, there will always be a significant percentage of people who find the website via Google, and many of them are searching for generic search terms, as witnessed above. If a company owns top rankings for a well-searched generic term, they might not need to spend millions on brand marketing, since the consumer might find what they want simply by seeing the meta tags and trusting the generic brand.

If a company owns the generic term, they can build a site on that domain name ala Toys.com, and either brand the generic domain name or make sure there is easy access to get to the main brand. Doing this can help both websites rank for the generic term, rather than just taking one out of commission by forwarding the type in traffic, since a forward rather than a stand alone website will probably remove it from Google and other search engines.

In my opinion, when it comes to Internet marketing, a generic domain name can handily beat a known brand at a fraction of the cost.

Domain Names & SEO | Sulumits Retsambew

6

I am not a search engine optimization expert by any stretch of the imagination. At best, I am fair at SEO on my websites, and at worst, I am dangerous to them :). One thing I can tell you though is that a domain name is critical to a successfully SEO’d website, and having the prominent keywords within the domain name is important to its search engine results page (SERP) positioning.

NetBuilders, a well respected Webmaster forum, began a SEO contest a couple of months ago, with a prize of $1,000 going to the webmaster whose website achieved the #1 position for a keyword phrase it coined, Sulumits Retsambew (webmaster stimulus spelled backwards). With the competition nearly over, I wanted to have a look at the top 5 results to see how important experienced webmasters believe domain names are to good SEO, with a virgin term like Sulumits Retsambew.

Here are the top 5 organic results (not including Google News):
1. SulumitsRetsambew.org
2. SulumitsRetsambewBlog.com
3. SulumitsRetsambewNo.com
4. WebmasterStimulus.org
5. Stevz.com/tag/sulumits-retsambew

With the competition ending today, it seems clear that the domain name should have the keywords of the search term, however, it appears that .com isn’t necessarily king for SEO. Clearly some people spent more time than others on this competition, but you don’t need to have the .com for good SERP positioning.

The major caveat is that most search terms for which people want and need to rank aren’t virgin terms, and you can’t start from scratch. Domain age is something that search engines look at for positioning as well, and generally the best generic .com domain names were bought years ago, so it would be an uphill climb if you register a new domain name and try to compete with other older domain names and websites.

Bottom line is that having a keyword domain name is very important in SEO, but extensions other than .com can still rank very well.

Recent Posts

Stay on Top of Your NameJet Wins

2
When you win a domain auction, the domain name should be pushed to your registrar account within a reasonable amount of time after paying....

Braden Pollock AMA on Clubhouse

0
If you are a domain investor on Clubhouse, you will want to tune in to this event. Krista Gable will be hosting an Ask...

The Dot-Spanning Brand

2
If a company is going to use a non .com extension, it will serve the business well to incorporate the extension into the brand...

When a Dan.com Buyer Doesn’t Start the Transfer

3
One of the things I like about using Dan.com to sell domain names is its automated transfer process. When I sell a domain name...

Radix Hiring Sr. Manager of Business Development

0
Radix is one of the largest operators of domain extensions including .Site, .Online, .Store, and several others. Radix posted a job opportunity that could...