Sedo shared the results of a study it conducted to gauge awareness about the new gTLD domain names by people in several countries. Sedo published the results of its “International TLD Awareness Report” on its website (pdf), and I thought I would share some of the key themes from the study that were published and shared with me this morning.

Keep in mind that this was a broad study, but it wasn’t huge, as it “queried more than 1,150 individuals from the United States, United Kingdom, China and Germany.” I don’t know if the study was conducted by a third party company, nor do I know if these participants were pre-qualified in any way (ie domain name owners or general Internet users for example).

U.S. Key Themes

If you’re like me, you may have been a bit confused when you first heard about what a “domain landrush” is. I have to assume that most people in the general public don’t have any idea what a domain landrush is, and I think domain registrars could probably do a better job explaining what the term means. For example, it doesn’t seem like registrars are using the “landrush” terminology in favor of calling it “pre-registration.”

For those of you who still don’t know what a domain landrush is, I want to share this infographic from the .Club Registry that explains how the domain landrush process works. Some new gTLD extensions will run landrush in a different way, especially as it relates to running auctions for domain names that have more than one applicant (.Club is working with Sedo to run these private auctions).

The .Club landrush concludes on May 1, when .Club domain names become available to hand register on a first come, first served basis.