If you’re like me, you may have been a bit confused when you first heard about what a “domain landrush” is. I have to assume that most people in the general public don’t have any idea what a domain landrush is, and I think domain registrars could probably do a better job explaining what the term means. For example, it doesn’t seem like registrars are using the “landrush” terminology in favor of calling it “pre-registration.”
For those of you who still don’t know what a domain landrush is, I want to share this infographic from the .Club Registry that explains how the domain landrush process works. Some new gTLD extensions will run landrush in a different way, especially as it relates to running auctions for domain names that have more than one applicant (.Club is working with Sedo to run these private auctions).
The .Club landrush concludes on May 1, when .Club domain names become available to hand register on a first come, first served basis.