DIDWW Operating 3 Brands on New Domain Extensions

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When I saw the Facebook update from industry veteran Jay Westerdal, I went to check out the business operating on Phone.Systems. I dug a bit deeper, and I learned that the company that operates the Phone.Systems business also operates two other businesses on new gTLD domain names.

The company that operates Phone.Systems is called DIDWW. When I visited DIDWW.com to learn more about the company’s background, I saw a heading in its footer: “More innovations by DIDWW.” Underneath the heading, the company is promoting

How Brands Should Market Their .Brand Domain Names

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Having popular brands use .brand domain names for business and marketing is something that is going to help drive awareness of the new gTLD program. I think consumer confusion about new gTLD domain extensions is one of the biggest issues that needs to be overcome. When a brand uses a .brand extension, it needs to be clear that they are promoting a domain name and not using it as a gag (ala the fictitious Booking.Yeah tagline from Booking.com).

Tony Kirsch, the “.brand Evangelist” and Head of Professional Services at Neustar Inc., wrote a blog post advising brands about how to use and market their .brand domain names to avoid confusion. This is a good read for brand managers, but it is also a good read for domain investors who invest in or develop new domain names.

Here are some of the suggested ways for brands to market new domain extensions, although I think these tips can be used by others who operated websites on the new domain extensions:

Largest New gTLD Sale Reported: Casino.Online Sold for $200k+

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According to a tweet from NameBio, the Casino.Online (new gTLD) domain name sold for $201,250 via Sedo. The sale and its price were confirmed via the Sedo domain sale RSS feed. I don’t believe Sedo offers payment plans or alternative payment options, so this would likely be an all-cash deal.

According to NameBio, this sale is the largest public sale of a new gTLD domain name. Previously, the sale of 1.XYZ for $181,720 in April of 2016 was the leading new gTLD domain name sale. 9.XYZ, which sold for $175,166 and Sex.Live, which sold for $160,000 rounded out the top 3. This is also the largest .Online sale by quite a bit. The second largest  sale is sportwetten.online, a domain name that sold for $16,318 in October of 2016.  There are only 28 .Online domain name sales archived in NameBio at this time.

I did a Whois search for

PassTheBill.GOP Promoted by President Trump

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United States President Donald Trump, famous for his Twitter usage, tweeted a link to a website that uses a new gTLD extension:

You can see that President Trump’s tweet references and links to  PassTheBill.GOP, a domain name that uses the .GOP new domain name extension. The .GOP extension is operated by the Republican State Leadership Committee.

The PassTheBill.GOP domain name is registered

5 Positive New gTLD Charts

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There hasn’t been a lot of good news in the new gTLD space in the last couple of weeks. The most recent piece of news was reported by Domain Name Wire  yesterday in its article about new gTLD registries asking ICANN for a “75% cost reduction” in their annual fees. In the letter DNW cited, Registries Stakeholder Group chairman Paul Diaz wrote that “[a] number of gTLD operators are struggling.”  It would appear that demand for the new domain names has not materialized as greatly as registry operators had expected.

I was looking at nTLDStats.com today, and I want to share five  charts that could offer a glimmer  of hope for registry operators. In particular, I wanted to look at the registration trends at some of the largest corporate and SMB domain name registrars to see what was happening. I looked at the number of registrations  of new gTLD domain names  at MarkMonitor, GoDaddy, Network Solutions, Name.com, and Tucows since the introduction of the new extensions.

Although I was somewhat expecting to see negative growth charts, I was surprised that wasn’t the case (besides what looks like the large drop of .XYZ domain names at Network Solutions I think). I imagine  many new domain name registries expected to see hockey stick growth – or at least much greater growth than we are seeing, but at least there is growth at registrars that cater towards businesses of all sizes.

Obviously, the entirety of the news about the new domain name extension is not great (to put it lightly), but at least it seems like there is some growth at these registrars.

Courtesy of nTLDStats.com, here are the charts I saw:

Rob Grant: “Dot Titanic”

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Rob Grant is one of the “original” domain name investors, having built a great portfolio many years ago. He has also sold a number of high profile domain names, including TorontoRealEstate.com ($140k), and JacksonHoleRealEstate.com ($80k) among others. These days, Rob is probably more well known outside of the domain name business for being the father of Lana del Rey, but that is another story!

Without much of a doubt, Rob is a fan of .com domain names. Today on LinkedIn, Rob posted a poem (I think) called Dot Titanic. As you might imagine, the poem is about new gTLD domain names, and Rob has a pretty dim view of them and their prospects:

“New Gtlds are going down as fast as the Titanic – and taking most of their shocked passengers with them.

The hidden iceberg (and what nobody saw below the surface) happened to be a fatal loophole governing unregulated price increases for all new Gtlds.”

Rob has gone on the record to