In April, I reported the sale of My.Life, a domain name that was owned by Donuts and sold to Meredith Corporation. It was a large cash sale with a two part payment plan. At the time of the sale, I did not know why Meredith acquired the domain name, but it looks like the company may have acquired it for a rebrand of an app it recently acquired.
On the homepage of My.Life, I can see links to an App store app called Stop, Breathe & Think, which has thousands of reviews. News of Meredith’s acquisition was announced in October of 2019.
I noticed the launch of My.Life after Bob Hawkes just tweeted about it this afternoon:




The $200,000 sale of Shop.app via Sedo is one of the ten largest publicly reported domain name sales of the year listed on