Meredith Rebranding App to MyLife Using My.Life

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In April, I reported the sale of My.Life, a domain name that was owned by Donuts and sold to Meredith Corporation. It was a large cash sale with a two part payment plan. At the time of the sale, I did not know why Meredith acquired the domain name, but it looks like the company may have acquired it for a rebrand of an app it recently acquired.

On the homepage of My.Life, I can see links to an App store app called Stop, Breathe & Think, which has thousands of reviews. News of Meredith’s acquisition was announced in October of 2019.

I noticed the launch of My.Life after Bob Hawkes just tweeted about it this afternoon:

Interestingly, the brand chosen for the app is “MyLife,” so the brand name spans the dot. It does not appear that Meredith Corporation bought MyLife.App for this new app. In addition, MyLifeApp.com and MyLifeApp.CO both appear to be registered to other entities not affiliated with Meredith.

Mindfulness apps have become pretty popular in the last few years, and even more so in the last few months. I have not heard of this app before, so it will be interesting to see if the brand gets more press with what I can only assume will be a rebrand.

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