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How Will Google Domains Impact the Secondary Market?

Elliot Silver
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4

Now that it seems that Google will operate a public domain registrar, I am curious how this will affect the secondary market for domain names. Reports suggest that Google’s primary audience for domain name registrations might be the small businesses because the company’s research shows that 55% of those companies do not have a website yet.

In my opinion, the vast majority of small businesses who sign up for Google Domains will want to get a domain name that matches their business name. For instance, Jimmy’s Clam Shack will probably want to hand register JimmysClamShack.com. If that domain name wouldn’t be available, Google might suggest Jimmys.Restaurant or ClamShack.Menu.

Although these options will be good for the vast majority of small businesses, there will probably be

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Surprised Google Didn’t Acquire Registrar

Elliot Silver
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20

The big news this morning is about Google plans to launch a public domain registrar and that “the search giant quietly launched Google Domains on Monday as an invite-only beta service.” One thing I am a bit surprised about is that Google didn’t acquire (at least to my knowledge) an existing domain registrar.

As one might expect, domain registrar stocks have taken a bit of a hit following the news, as reported on Domain Name Wire. The market is likely fearful that Google will be able to carve out some market share from existing companies. I don’t know if that will happen, but it’s something people will be watching.

With the news, I am a bit surprised that

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Matt Cutts Announces Google Panda 4.0 Update

Elliot Silver
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6

Over the weekend, there was some discussion about a possible algorithm change or update at Google, and there was some speculation about whether it could be Panda or Penguin related. Yesterday afternoon, Matt Cutts, Engineer and head of Google’s Web Spam team, announced via Twitter that “Google is rolling out our Panda 4.0 update starting today.”

Any time Google makes an algorithm update where an announcement is warranted, you can bet that there are changes that will impact many websites. A while back there was an exact match domain update, and I believe that had an impact on the domain name aftermarket. Over the last year or so, I’ve heard from several prospects who mentioned that keyword domain names aren’t as important for SEO. Perhaps that was simply a negotiation tactic, but regardless, if people think they aren’t as valuable, they won’t pay as much.

I don’t know whether the Panda 4.0 algorithm update will impact

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Google Treats New TLDs as gTLDs

Elliot Silver
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3

There is a thread in Google Product Forums’ Webmaster Central forum asking about TLDs being treated as generic. Although the question doesn’t specifically appear to be about ICANN’s new gTLD program, it garnered a response from a Google employee who mentioned the new domain extensions.

According to John Mueller, Webmaster Trends Analyst at Google, “we currently treat the new TLDs as gTLDs, even if they sound like they may be region-specific (eg .berlin).” This is interesting to note, although I don’t believe it is unexpected. Mueller continued, “If, over time, our analysis shows that they’re clearly limited to only websites from those regions, that might be worth reconsidering. In the meantime, you should be able to set geotargeting manually for these TLDs.”

As you may already know, Google has a

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What’s Up With This Google Trend?

Elliot Silver
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52

I was taking a look at Google Trends this evening, and I decided to search for “domain names.” To my surprise, the trend is pretty much on a downward slope over the last ten years. There doesn’t even seem to be a lift in the last several months with the new domain names that have come out. One might think people would be searching for domain names to learn more.

Check out the Google Trends graph below that begins in February 2004 and goes through today:

The regional change over time graph is also pretty interesting as the volume in the United States gets lower over time. It’s a neat feature to track where people are searching “domain names.” You can visit the Google Trends page to see that and to see other related trend insight.

What do you make of the Google Trends volume for domain names? Why do you think we’re still on a downward trend, and what do you think it will take to reverse the trend? As always, your thoughts and insights will be appreciated.

How Do BlackFriday.com and CyberMonday.com Rank This Year?

Elliot Silver
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12

Last year, I wrote an article about BlackFriday.com and CyberMonday.com, two exact match shopping domain names that ranked #1 in Google for their respective keywords at the time of the article. With all of the changes that have gone on in search in the last year, I thought it would be interesting to see how these two websites on EMDs are doing a year later.

A Google search for “Black Friday” shows that the

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