The big news this morning is about Google plans to launch a public domain registrar and that “the search giant quietly launched Google Domains on Monday as an invite-only beta service.” One thing I am a bit surprised about is that Google didn’t acquire (at least to my knowledge) an existing domain registrar.
As one might expect, domain registrar stocks have taken a bit of a hit following the news, as reported on Domain Name Wire. The market is likely fearful that Google will be able to carve out some market share from existing companies. I don’t know if that will happen, but it’s something people will be watching.
With the news, I am a bit surprised that Google didn’t acquire a domain registrar to get a leg up on this opportunity. Buying a registrar (or company that has a registrar) would have given the company a customer technical services team, domain name tools, a customer base, and domain names under management. Although the revenue stream may have contributed to the bottom line, the real benefit would come from having a proven product. The company could also remove itself a bit from the customer service side of things if it wanted to do that.
Ultimately, I think it will be a good thing to have Google enter this market. Perhaps it will encourage other companies in the space to enhance their customer service, improve their platforms, and potentially lower prices for domain registrants.
Are you surprised Google didn’t acquire an existing domain registrar for this new line of business?