I was taking a look at Google Trends this evening, and I decided to search for “domain names.” To my surprise, the trend is pretty much on a downward slope over the last ten years. There doesn’t even seem to be a lift in the last several months with the new domain names that have come out. One might think people would be searching for domain names to learn more.
Check out the Google Trends graph below that begins in February 2004 and goes through today:
The regional change over time graph is also pretty interesting as the volume in the United States gets lower over time. It’s a neat feature to track where people are searching “domain names.” You can visit the Google Trends page to see that and to see other related trend insight.
What do you make of the Google Trends volume for domain names? Why do you think we’re still on a downward trend, and what do you think it will take to reverse the trend? As always, your thoughts and insights will be appreciated.