Go Daddy has tackled what’s become the latest Internet meme – the “Harlem Shake.” Looking forward to seeing Name.com’s take on this.
Namecheap Infographic Illustrates Impact of “Move Your Domain” Day
In January, Namecheap held its second (and now annual) “Move Your Domain” Day, and the company offered special prices and a donation pledge to the Electronic Frontier Foundation (EFF) in an effort to induce inbound domain transfers.
By the end of the day, customers transferred nearly 30,000 domain names to Namecheap, and that raised a total of $44,311.50 for the EFF.
This evening, Namecheap (which is also sponsoring Water Night tonight on behalf of the Water School) shared an infographic with more information about its Move Your Domain Day. The graphic offers insight including the following information:
- What registrars lost the most domain names (Go Daddy)
- Countries where the most transfers came from (USA)
- Most transferred TLD (.com)
There was additional cool insight on the infographic. Check it out below or visit the Namecheap blog for more information.
What’s Your Take on the Go Daddy Super Bowl Commercials?
I’ve shared the two Go Daddy television commercials that will appear at some time tonight during the Super Bowl:
- Perfect Match featuring Bar Rafaeli
- YourBigIdea.CO – advertising .CO Registry
Not only will these commercials be shown during the game, but they will be shown many more times following the Super Bowl when people rate the commercials and offer their analysis. I am curious about whether you like these two commercials from a domain investor’s point of view.
Please vote and feel free to share your thoughts below.
Video: Go Daddy Releases Sneak Peak of Second Super Bowl Commercial
Go Daddy just released a 19 second sneak peak of its second commercial that will be shown during the Super Bowl. The commercial stars supermodel Bar Rafaeli and is called “Perfect Match.”
GoDaddy’s .CO Super Bowl commercial (sending people to YourBigIdea.CO)was released in its entirety last week, and I think it will be a hit. It would be great if Go Daddy releases some metrics after the Super Bowl to share how these very different commercials performed.
Thanks for the tip to Barb Rechterman, Senior Executive Vice President & Chief Marketing Officer at GoDaddy.
Pre Super Bowl Suggestion for .CO Registry
You’ve seen the great Go Daddy & .CO Registry Super Bowl commercial that will make its official debut on Super Bowl Sunday. The television commercial is supported by a web campaign found at YourBigIdea.CO, and it was all created by Deutsch NY.
Lori Anne Wardi from the .CO Registry shared some insight about the commercial and campaign, and I think it’s interesting.
One suggestion I have for the .CO Registry is to compile a list of common trademarks (like Microsoft, Nike, Verizon…etc) and prohibit domain names that match those TMs from showing up in the .CO search results. As you can see from the screenshot above, the suggestion tool is working unfiltered, and suggested domain names could become liabilities for registrants. It’s especially critical for a wider audience that watches the Super Bowl.
I think the .CO commercial is going to be a big hit.
