It looks like the BabyPhat.com domain name has expired and is currently up for auction at GoDaddy Auctions. The domain name had been associated with the once popular Baby Phat clothing and footwear brand.
If you visit BabyPhat.com right now, there’s a message on the domain name indicating that it is currently in auction after it expired and was not renewed in December:
Here’s what Wikipedia says about Baby Phat:
“Baby Phat is an urban fashion line of clothing and other items established in 1998 for women and girls. The brand also includes accessories for phones, jewelry, shoes and fragrances. It is the corporate “sibling” of the clothing brand Phat Farm created by Russell Simmons.”
Wikipedia also states the revenue for Baby Phat is $980 million, but I have no idea if that figure is current.
Prior to the expiration of BabyPhat.com, the registrant organization appears to be a footwear company. The email address within the Whois record is for a marketing or branding agency. I am not sure how they are affiliated with each other. I always recommend that people and companies use their own email addresses for Whois records rather than a web developer or marketing agency since the registrant email address receives important renewal notices.
As of right now, the high bid for BabyPhat.com is $3,250 and there are 65 bids. With this domain name matching the name of a brand, I would imagine this would be a risky purchase (I am not a lawyer or law expert though!). Because the domain name is at auction on GoDaddy Auctions, the registrant still has time to renew the domain name.