Earlier this week, GoDaddy made a pretty big change to its Offer/Counter Offer (OCO) pages for domain names listed for sale via GoDaddy Auctions. The new landing pages have more details about the domain name listings and share information about its appraised value and comparable sales. Of note, listings with Buy It Now prices were not updated with the new landing page design.

The objective of the redesigned landing page is to give prospective buyers more information to make a data-driven purchase decision. I was also told the company overhauled the backend for these OCO listings (new APIs and moving to cloud) for better performance.

The New York Stock Exchange has a video series called “Walk This Way,” featuring an executive interview through the company’s headquarters. This week, Betty Liu of the NYSE interviewed GoDaddy CEO Scott Wagner as he walked through GoDaddy’s headquarters showing off some of the features in the large office complex.

In this brief walking interview, Scott answered questions about the traits of people GoDaddy typically hires, who he would hire if he could hire anyone in history, the best and worst advice he received, and a bit about his morning routine.

Here’s the LinkedIn post with accompanying video:

GoDaddy is the largest domain name registrar in the world with many millions of domain names registered there. Many of the domain names registered by customers are not being used and have a default landing page shown to visitors. This landing page has changed over the years, and I recently noticed a change with the design. As you can see below, GoDaddy is more prominently promoting its Domain Buy Service to help prospective buyers acquire domain names that use the default lander.