Earlier this week, GoDaddy made a pretty big change to its Offer/Counter Offer (OCO) pages for domain names listed for sale via GoDaddy Auctions. The new landing pages have more details about the domain name listings and share information about its appraised value and comparable sales. Of note, listings with Buy It Now prices were not updated with the new landing page design.
The objective of the redesigned landing page is to give prospective buyers more information to make a data-driven purchase decision. I was also told the company overhauled the backend for these OCO listings (new APIs and moving to cloud) for better performance.
You can see a screenshot of the before and after views of a landing page to see what existed before and how it looks now:
GoDaddy OCO Page Before:
GoDaddy OCO Page After:
GoDaddy is planning to launch the mobile version of the redesign by the beginning of April. GoDaddy’s Investor app does not currently support OCO inventory, but once the mobile version is released in April, app users will be able to watch and place offers for OCO inventory via the app.
I know some people might not like the idea of having comparable sales and appraisal information on these landing pages. I am sure the company will be monitoring results, and if the landing pages don’t produce a positive result, they will likely be changed.
I am sure GoDaddy would be happy to hear your thoughts on the redesigned OCO pages.