I have never been a proponent of “brandable” domain names. I never really liked the idea of them and didn’t think investing in “brandables” was a great idea for my domain portfolio. After having a couple of discussions with people I respect, it seems that my personal definition of “brandable” was wrong.
Whenever I have thought about the term “brandable domain names,” I always thought of them as made up brands. Let’s say Justin and Jennifer wanted to create a brand using their two names, they might call themselves Jennustin. If they wanted to use Jennustin.com as the domain name for their business, I would consider than “brandable.” They literally created a brand from different words or even made up terms like Jeeniuszes.com or something unique like that.
It seems that my definition of “brandable domain names” was much



