I have never been a proponent of “brandable” domain names. I never really liked the idea of them and didn’t think investing in “brandables” was a great idea for my domain portfolio. After having a couple of discussions with people I respect, it seems that my personal definition of “brandable” was wrong.
Whenever I have thought about the term “brandable domain names,” I always thought of them as made up brands. Let’s say Justin and Jennifer wanted to create a brand using their two names, they might call themselves Jennustin. If they wanted to use Jennustin.com as the domain name for their business, I would consider than “brandable.” They literally created a brand from different words or even made up terms like Jeeniuszes.com or something unique like that.
It seems that my definition of “brandable domain names” was much more narrow than others in the business. Others consider domain names that use keywords in a way that is different than the meaning is considered brandable. For instance, even though Amazon is a geographic region, Amazon.com should be considered a “brandable domain name.”
For whatever reason, I had not really categorized keyword domain names that can be used as brands as brandable domain names. As a result, my writings on the topic may be different than my opinions on the topic.
To recap, I like keyword domain names that can be used as brands. Examples of names I own that some people likely consider “brandable” are Embrace.com, Exclaim.com, Cranky.com, Graceful.com, Mania.com, Confederation.com, CiaoBella.com, and quite a few others. I still don’t like made up words that are used as domain names, but that is just my personal opinion based on my smallish domain portfolio.
Anyway, I figured I would share this to avoid confusion!