According to a tweet earlier this morning from James Booth, IJ.com was sold for $550,000.
Another great name sold! https://t.co/kKyF8bhi7v gone to https://t.co/Fm3c9s3k6X for $550,000 USD. Congratulations to buyer and seller on another amazing upgrade!
— James Booth (@DomainBooth) November 2, 2019
This morning, Escrow.com released its Domain Investment Index report for the Third Quarter of 2019. Because Escrow.com facilitates a large percentage of private domain name sales, especially those that sell for the highest amounts of money, the company is in an excellent position to offer an overview of the health of the domain name aftermarket and provide a view of what types of domain names are selling and for how much.
The purchase price and terms of the Prosper .com domain name has been hiding in plain sight for almost 10 years.
Prosper is a privately held company that operates in the peer-to-peer lending industry. The company operates on the valuable brand match Prosper.com domain name. I was not aware, but according to an SEC document uncovered by Charley Chacko and shared with me this afternoon, the Prosper.com domain name was purchased for $380,000.
Here’s an excerpt from Proser’s SEC 10-K filing from 2010, which has information about the sale price and terms of the sale:
One of the largest domain name sales of the year was just reported by Uniregistry. The three letter Eko.com domain name was reportedly sold for $1,500,000 last week. Once this sale is archived by DNJournal and NameBio, it will rank as the third largest publicly reported domain name sale of the year. It is also the largest sale of the year via Uniregistry’s brokerage team, ahead of the $300,000 sale of Joyride.com earlier this year.
I have been moving away from my domain name landing pages that have a Buy It Now price listed with a Make Offer field/link listed as well. I have seen some marketplaces and domain name sales platforms with this option, and I had a landing page created for Embrace.com to emulate this.
The thought process behind this type of landing page is that the domain registrant indicates what he or she believes is a fair price and that a negotiation is possible. The registrant doesn’t necessarily want to lose a sale because the asking price is too high, and allowing the prospect to make an offer can lead to a sale now or in the future. While I do not have statistically significant results to share, I have been moving away from this option because I don’t think it makes sense for me.
What got me thinking about this was a Twitter discussion between Dan.com and Rick Schwartz:
I was looking at a domain name today and came across its Efty landing page. On the left side of the page, there was a short list of publicly reported domain name sales, including a few in the multi-million range. These domain names were not comparable to the domain name I was looking at, and the sale prices were not close to what the domain name is worth. I think showing unrelated domain name sales might be a detriment.
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