Prosper.com Was Purchased for $380,000

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The purchase price and terms of the Prosper .com domain name has been hiding in plain sight for almost 10 years.

Prosper is a privately held company that operates in the peer-to-peer lending industry. The company operates on the valuable brand match Prosper.com domain name. I was not aware, but according to an SEC document uncovered by Charley Chacko and shared with me this afternoon, the Prosper.com domain name was purchased for $380,000.

Here’s an excerpt from Proser’s SEC 10-K filing from 2010, which has information about the sale price and terms of the sale:

Eko.com Sold for $1.5 Million via Uniregistry

One of the largest domain name sales of the year was just reported by Uniregistry. The three letter Eko.com domain name was reportedly sold for $1,500,000 last week. Once this sale is archived by DNJournal and NameBio, it will rank as the third largest publicly reported domain name sale of the year. It is also the largest sale of the year via Uniregistry’s brokerage team, ahead of the $300,000 sale of Joyride.com earlier this year.

BIN + Make Offer Isn’t Ideal for Me

I have been moving away from my domain name landing pages that have a Buy It Now price listed with a Make Offer field/link listed as well. I have seen some marketplaces and domain name sales platforms with this option, and I had a landing page created for Embrace.com to emulate this.

The thought process behind this type of landing page is that the domain registrant indicates what he or she believes is a fair price and that a negotiation is possible. The registrant doesn’t necessarily want to lose a sale because the asking price is too high, and allowing the prospect to make an offer can lead to a sale now or in the future. While I do not have statistically significant results to share, I have been moving away from this option because I don’t think it makes sense for me.

What got me thinking about this was a Twitter discussion between Dan.com and Rick Schwartz:

Don’t Scare a Prospect Away

I was looking at a domain name today and came across its Efty landing page. On the left side of the page, there was a short list of publicly reported domain name sales, including a few in the multi-million range. These domain names were not comparable to the domain name I was looking at, and the sale prices were not close to what the domain name is worth. I think showing unrelated domain name sales might be a detriment.

NBC May Have Acquired Peacock.com and Peacock.tv

Several years ago, I tried to buy Peacock.com. I made an offer to the registrant, and he declined. Some time thereafter, I made another offer to try and buy the domain name, and that offer was rejected as well. The registrant told me the types of other offers he had been rejecting, and I could tell I was not going to be able to make a competitive offer to close the deal.

Yesterday morning, Jamie Zoch tweeted that NBC may have acquired Peacock.com for its new Peacock brand:

Sedo Automated Follow-Up Email Closes the Deal

In 2013, I made an offer to buy Pulmonology.com via Sedo. Unfortunately, my offer was below the registrant’s expectations, and we were unable to reach a deal. In May of 2016, I received a follow up email from Sedo to let me know the registrant added a BIN price, and in September of 2016, another follow-up email informed me the seller decreased the price. I was not interested.

On Sunday, I received another follow up email from Sedo about the domain name: