Hey.com Acquired by Basecamp CEO Jason Fried

In September of 2019, I posted an article highlighting a domain name acquisition request from Basecamp CEO Jason Fried. At the time, Jason’s requirements were that the domain name “Must be 3-5 letters, must be pronounceable, must be a .com.” In a tweet today, it looks like Jason revealed the domain name that his company acquired – and it’s pretty awesome – Hey.com:

In looking at the landing page on Hey.com, it appears the domain name will be used for some sort of email-related project:

“With HEY, we’ve done just that. It’s a redo, a rethink, a simplified, potent reintroduction of email. A fresh start, the way it should be. For web, iOS, and Android.”

They company said it expects to launch HEY in April of this year, so be on the lookout for it.

Using DomainTools Historical Whois tool, it looks like Hey.com has been registered under Whois privacy for many years, so I am not sure who sold Hey.com. I searched through my email records, and do not see any mentions of this domain name in brokerage newsletters. I also do not see any sales records for Hey.com in NameBio.

In the meantime, I sent Jason a message on Twitter to ask if he is able to share the purchase price or price range. Unfortunately, he was unable to share the acquisition price with me.

Thanks to Peter Askew for bringing this to my attention!

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Appreciate the writeup Andrew, but unless Dane told you the sale price (which I doubt), you don’t know the price. When you asked me via Twitter DM, I told you I couldn’t tell you (we’re under a non-disclosure, as is Dane), so whatever number you have in your head is purely a guess.

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