FM.com and MR.com Sold by FMA via Saw.com

Elliot Silver
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Future Media Architects (FMA) owns a portfolio of exceptional domain name assets, including some two letter .com domain names. The company has long owned AI.com, FM.com, and MR.com. In the last several years, the company has begun selling some of its domain names. More recently, FMA has been using the Saw.com domain name brokerage to manage its portfolio.

Whois records show that FM.com and MR.com have recently been transferred to a China-based domain registrant. Although Whois records are redacted at GoDaddy, it would appear to be the same buyer for both of these domain names. Neither domain name currently resolves to an active website though. I believe the company has been asking $2.5 million USD for FM.com and $1.25 million for MR.com.

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Would Love Another Chance

Elliot Silver
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9

I’ve been investing in domain names as a full time career since late 2007. I have bought my fair share of solid domain names, and I have also missed out on some good deals. Some seemed overpriced at the time, but looking back on things now, I wish I had pulled the trigger.

One strategy I try to employ is that I would rather pay a bit more than I think a domain name is worth wholesale rather than risk losing it to a colleague or competitor. If a domain name has such strong resale potential, the few hundred or few thousand dollars more it takes to buy it should not be an obstacle. In practice, it is very hard to do this without spending far too much money because it can be tough to determine where to draw the line.

Andy Booth started a Twitter thread asking people to list the one name that got away. Mine would probably be Values.com, which I previously wrote about Here’s Andy’s thread:

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Some Buyers Will Pay a Premium at GoDaddy

Elliot Silver
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There have been a number of times where I received a direct inquiry or offer on a domain name, and instead of doing a deal directly with my company, the buyer will purchase the domain name via GoDaddy, where I also have it listed for sale. Sometimes the deal is done at a higher (or substantially higher) price than I would have offered had the deal been closed directly with me. Some buyers simply trust the GoDaddy brand name and are willing to pay a premium price to close a deal via GoDaddy.

Pierluigi Buccioli kicked off a discussion on Twitter yesterday, and I commented in response to him:

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Aura Acquires Brand Match Aura.com Domain Name

Elliot Silver
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2

I track thousands of one word .com domain names using the invaluable DomainTools Monitor Tool. In this morning’s Monitor Alert email, I noticed that Aura.com transferred from Uniregistry to GoDaddy. The domain name had been privately registered at Uniregistry, and it is still registered under Whois privacy at GoDaddy.

When I visited Aura.com, I saw that the domain name now resolves to a website for a company called Aura, a device and data protection platform. The domain name previously resolved to a Uniregistry brokerage landing page. A bit of research showed me that Aura had been using AuraCompany.com for its website. Aura.com represents a major upgrade to the company’s web presence, and it allows Aura to stand out from the other companies that have Aura in their brand names.

I reached out to Aura representatives to ask if they could share more information about this domain name upgrade. Lark-Marie Anton, an Aura spokeswoman, shared the following insight with me:

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What’s Your Inquiry Ring?

Elliot Silver
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I have more than one email address connected to my smartphone. One of the email addresses is the one that receives my inquiry and offer emails connected to my Embrace.com landing pages. Whenever someone inquires about one of my domain names listed for sale on Embrace.com, it comes to this specific email address reserved for inquiries and offers.

Since those inquiry emails tend to be more time sensitive and may come from the next million dollar buyer, I like to distinguish them with a different ring from the standard ring I have for other email. Does anyone else do this? For me right now, I use a default ring called Anticipate. I think that is pretty appropriate, as there is some anticipation from when I hear the ring to when I pick up my phone and look at the email to see if the prospect is a serious buyer or a tire kicker.

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DAN.com Payment Processor Adyen Running Television Ads

Elliot Silver
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I’ve never really been a super early morning person, but the coronavirus pandemic has changed my morning habits. The early morning has becomes the best time for me to get a workout on the treadmill before our kids are awake and needing attention. While running on the treadmill, I watch CNBC to stay on top of financial news for the day.

This morning on CNBC, I saw a couple of television commercials for Adyen, the payments platform that is used by DAN.com to facilitate deals. Up until late last year, I wasn’t at all familiar with Adyen and I started using the platform to sell more of my domain names. Here’s one of the television spots that ran during a commercial break on CNBC:

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