Late last year, I tried to hand register domain names related to a certain trend. I spent a fair amount of time on keyword tool websites and on GoDaddy’s bulk domain registration page, and I ended up finding one domain name that seemed worth buying for the $10 hand registration cost.

Shortly after the registration was processed, I realized the registration was actually a typographical error. It was a two word domain name, and while the first word was spelled correctly, the second word was not. Luckily, I now suppose, even though the second word was a typo, it actually correctly spelled a different word. I did not think the two words made a great domain name combination, so I turned off auto-renew and figured I’d let it ride for the year.

In my morning DomainTools Domain Monitor alert email I received this morning, I noticed a registrar and registrant change for the LA.com domain name. LA.com had been registered at GoDaddy Corporate Domains (formerly Brandsite), and it transferred to GoDaddy under Whois privacy.

Using Screenshots.com – and also Archive.org, I could see the domain name resolved to a Media Options landing page with a $5 million price tag. I reached out to Andrew Rosener, CEO of Media Options, and he confirmed that his company brokered the deal. Chris Zuiker and Andrew managed the sale. Unfortunately, Andrew could not comment on the sale beyond confirming that the domain name was sold.

It’s always nice to see the triple email string at Dan.com notifying me that a domain name was sold on the platform. One of those messages is to ask how I would like to handle the domain name transfer. With most of my domain names registered at GoDaddy, I am given the choice of doing a push to Dan.com’s holding account or sending the authorization code for an outbound transfer.