Sold via Media Options

In my morning DomainTools Domain Monitor alert email I received this morning, I noticed a registrar and registrant change for the domain name. had been registered at GoDaddy Corporate Domains (formerly Brandsite), and it transferred to GoDaddy under Whois privacy.

Using – and also, I could see the domain name resolved to a Media Options landing page with a $5 million price tag. I reached out to Andrew Rosener, CEO of Media Options, and he confirmed that his company brokered the deal. Chris Zuiker and Andrew managed the sale. Unfortunately, Andrew could not comment on the sale beyond confirming that the domain name was sold.

According to the Whois History Tool at DomainTools, had been owned by the Tribune Publishing Company. The domain name was acquired by Tribune Publishing in 2016 for a reported $1.2 million, according to DNJournal:

“In 2016’s first reported seven-figure sale, we learned that Tribune Publishing (publishers of the Los Angeles Times) bought for $1.2 million in a transaction that we confirmed was brokered by GoDaddy. When I say “reported sale” it wasn’t a case of the company announcing the purchase, it was a case of George Kirikos uncovering the sale while going through an SEC filing (see page 14) – the same way he has dug up many other blockbuster sales that would have likely gone unnoticed otherwise.”

I looked through, and I can’t see much usage of following the acquisition beyond a coming soon page.

It will be interesting to see how is used and if we learn any more about the sale price in the same way we learned about the $1.2 million sale price.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Congratulations to the Media Options team on this transaction. While we will soon see who the buyer is, the price as Elliot states, may have to be via an SEC filing or other means. I am particularly curious as to the development plans for the name, since we are actively marketing Not sure if this will be a media, news, entertainment, travel and tourism site, or other use. Great name for the Los Angeles market with; now is the best available option for this incredible market.

    • Thought Andrew was off in Crypto and NFT LA LA Land. Surprised he still cares about domains to be honest.
      Chris probably did most of the heavy lifting In the deal. Congrats Chris.

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