Sending Outbound Prospects to Landing Page

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During the last handful of years, I have done less outbound marketing to sell my domain names. I still enjoy doing it on occasion because it is exciting to close a deal that I completely manufactured on my own. When I have been doing outbound, the call to action is now to direct the prospects to the landing page, which is almost always on Dan.com.

In my email, I usually write something along these lines:

“The domain name is available on a first come first serve basis, so please let me know ASAP. You can also visit the domain name to see purchase options.”

Even though it will cost me more to sell via Dan.com than to sell independently via Escrow.com, I like to direct people to the landing page for a few reasons I highlighted below:

  • It creates urgency by showing prospective buyers that someone – perhaps a competitor – can swoop in and purchase the domain name right away if they do not act fast.
  • It quickly shows the purchase price and options to the buyer. They may be able to choose to buy it right away, pay for it over time, or make an offer on the domain name.
  • The TOS at Dan.com negate some of the need for a separate purchase agreement, making transactions close more rapidly.
  • Depending on the buyer, the credit card purchase limits may be higher at Dan.com than other platforms.
  • Less direct email negotiation since the price and options are readily available without the buyer having to ask.

Prospective buyers can (and regularly do) have the option of communicating directly with me via email. With Dan.com, deals closed via email rather than on the platform can save some points on commission. Some buyers may need a bit more “handholding” through the domain name purchase process, and being available via email can help with that.

I like directing people to the landing page to help answer any questions and make it easier to purchase a domain name from me.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

3 COMMENTS

    • Dan wouldn’t have the inventory and would be more akin to what flippa was 5 years ago on the auction front. GoDaddy has eaten all auction platforms alive by getting most other registrar’s expiring domains.

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