Shortly after publishing my article about the Medal.com auction on DropCatch.com that ended at $185,728, I saw that my Twitter account had a new follower: Pim de Witte, CEO of Medal. Medal is a platform that allows gamers to record, edit, and share gaming clips and videos. The company uses the Medal.tv domain name for its website. I immediately thought the company was the likely buyer of the domain name.
I reached out to Pim to ask if his company acquired Medal.com at auction, and he confirmed that his company was the winning bidder in the auction.
I asked Pim if he could comment about the acquisition, and here’s what he told me:
“As one of the fastest growing companies in games and increasingly widely used platform across the internet, it was a fairly obvious decision to secure the .com domain for our (trademarked) brand name as it’ll lead to confusion down the line if people can’t find what they’re looking for.”
Medal was founded in 2015 and is based in Amsterdam. According to Crunchbase, Medal has raised $72.5 million in funding. I believe the company will forward the Medal.com domain name to its website for the time being.
As I mentioned in my article about the auction, I thought the winning bid was a “high wholesale or very low retail price.” It looks like Medal got a great deal to secure its brand match domain name. I think this was a smart domain name upgrade for the company.