Domain Name Escrow Process

Elliot Silver
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When I am dealing with someone who is unfamiliar with the way escrow works for domain names, they often ask me about the process. In response, I let them know how the entire escrow process works from the beginning until the end. I believe the steps are pretty similar between Escrow.com and Payoneer Escrow, but there would be some differences for a lease to own, payment plan deal, or a deal that is out of the ordinary.

I thought I would share this with you along with some parenthetical notes. This can be shared as a guide a buyer or seller about the escrow process. I invite you to share some comments to make this more clear if you think it is confusing.

When I am the seller:

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Great.com: Why Erik Bergman Spent $900,000 to Buy It

Elliot Silver
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The second largest domain name sale of 2018 (to date) is the $900,000 sale of Great.com. The domain name was bought by a tech entrepreneur named Erik Bergman at this year’s NamesCon live domain name auction on NameJet. Erik reached out to me discuss why he spent nearly seven figures on Great.com and to let me know how Great.com will be used by him.

Erik is an online entrepreneur who built a large business with a focus on affiliate marketing. His specialty has been SEO, conversion optimization, and email marketing, all of which help make someone make money through the affiliate channel. He co-founded a company called Catena Media, and Erik told me he and his partner took the company public in 2015. Erik did very well financially from the public offering, and this is what spurred him to think about charity and helping others. It is with this in mind that Erik acquired Great.com.

According to Erik, Great.com will be a commercial endeavor with the goal of giving away all of the proceeds to charitable causes. Here’s what Erik told me about how Great.com will be used:

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LinkedIn Search Stats Can Help ID a Prospective Buyer

Elliot Silver
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I was looking at LinkedIn this afternoon, and I realized their search stats tool can be invaluable in helping to identify a prospective buyer for a domain name. LinkedIn shows users the number of times their profile appeared in their search stats. It also shows “Where your searches work.” This can help identify a prospective buyer.

Let’s say you own Example.com. One day you look at LinkedIn and see that someone from a company called Example Capital found you in a LinkedIn search. Assuming your name is in the Whois record, it is very likely that the company was doing some due diligence to learn more about you in an attempt to buy the domain name.

I have found that larger companies tend to use brokers and/or brand protection companies to acquire domain names. This is done to stay stealthy. The point is to ensure the domain owner doesn’t have any idea who is behind the inquiry. If the domain owner saw

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Providers.com Sold for $100k via Buckley Media Group

Elliot Silver
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According to a tweet from domain broker Kate Buckley of Buckley Media Group, her company brokered the sale of Providers.com for $100,000:

I reached out to Kate to ask her about the sale of Providers.com, and she told me the domain name was acquired by a company called Clearlink. The seller of the domain name is Nett Corp, Inc., the company operated by long time domain investor Roy Messer.

Once the sale is confirmed and archived in DNJournal, it will rank just outside of the top 20 public domain name sales of 2018 (year to date), tied with the $100,000 sale of Jones.com. It is the second largest publicly reported domain name sale of the year for Kate’s company. Last month,

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Canadian Tire Acquires Triangle.com from McClatchy

Elliot Silver
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In early April, I noticed that the Triangle.com domain name had changed hands. I had made a couple of offers to buy the domain name, and when I went to do a follow-up, I saw that the domain name was no longer registered to the company that owned it for many years.

The Whois record for Triangle.com shows the Canadian Tire Corporation is now the registrant of the domain name. The McClatchy Company, a publicly traded media company had been the registrant and was using the domain name for a North Carolina news publication. When I learned the domain name had changed hands in early April, I reached out to a few people at Canadian Tire, and they said they could not comment on the acquisition.

Last week, Simeon Tuoyo mentioned

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F.org Sold by NameFind

Elliot Silver
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4

It looks like the F.org domain name has been sold by NameFind, the domain portfolio company owned by GoDaddy. I noticed the domain name changed registrants in my daily email from DomainTools. The new registrant of F.org is a company called Fincubator VC, a venture capital firm that invests in FinTech companies.

The website for F.org has already been launched and it is home to an entity called FinTech Labs. There seem to be multiple companies with a similar name to that, so having the F.org domain name should help them stand out.

In January of 2017, Jamie Zoch reported that GoDaddy sold

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