Why Erik Bergman Spent $900,000 to Buy It

The second largest domain name sale of 2018 (to date) is the $900,000 sale of The domain name was bought by a tech entrepreneur named Erik Bergman at this year’s NamesCon live domain name auction on NameJet. Erik reached out to me discuss why he spent nearly seven figures on and to let me know how will be used by him.

Erik is an online entrepreneur who built a large business with a focus on affiliate marketing. His specialty has been SEO, conversion optimization, and email marketing, all of which help make someone make money through the affiliate channel. He co-founded a company called Catena Media, and Erik told me he and his partner took the company public in 2015. Erik did very well financially from the public offering, and this is what spurred him to think about charity and helping others. It is with this in mind that Erik acquired

According to Erik, will be a commercial endeavor with the goal of giving away all of the proceeds to charitable causes. Here’s what Erik told me about how will be used:

“I’ve been spending a lot of time thinking and learning about charity the last two years and I’ve realized that there is an extreme difference between a good charity and the very best ones. I’ve been reading up on how to evaluate the causes and the progress that they are doing.

What is interesting is that it’s very easy to determine if a company is good. You can basically just see if they are making money, and if so, how much – and you have a grade of how good the company is. When it comes to charity it’s way different though. There are so many factors to whey in, there is a great organization called Give Well, that does very thorough analyses and reports that I have learned a lot from.

Now I want to create a new company where the focus is to make as much money as possible but to give all of it away – and to give it away in the smartest way possible. In line with how Give Well evaluates charities and really thinking about who to support. I want to build an organization where this is the main purpose for everyone working in it and where everyone feels that they are contributing to something big.”

Obviously, a domain name like can be turned into just about any kind of brand. Specifically, Erik told me he chose because of its “positive connotations.” The domain name is also easy to remember and is such a common word that people who don’t speak English will likely understand the branding.

Erik already launched a bit of a coming soon website on He has a video sharing more information about himself and his plans for the venture. In between when I was initially chatting with Erik and the time of publication, Erik also did an extensive podcast interview with Andrew Allemann on Domain Name Wire. I asked Erik if there is anything else I could share and he asked for some feedback:

“I would love if people get curious about this and reach out to me. I want to hear people’s opinions about how to build remote organizations, if it is possible to run a business without bosses and how to show appreciation in the best possible way. What companies are doing really great things out there right now? I want to learn!”

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Congratulations to Erik

    Eril’s plan to create a ‘for profit’ company with all profits given to charities that do a good job is a way to be able to hire ‘talent’ @ market rate salaries and profit sharing options; which traditional non profits are unable to do. The business model was pioneered by the late Paul Newman the actor with ‘Newmans Own’ branded food products – which has distributed over $ 500 Million in profits over its 35 yrs so far.

    Its a prime example of emerging ‘entrepreneurial impact investing’ which I support as venture catalyst at (note .com) – which uses ‘time credits’ to provide vital community based services. See, wikipedia ‘time currency’ and alternative local community produced / used means of exchange.

    paul foldes be/jd
    social impact venture catalyst


Please enter your comment!
Please enter your name here

Recent Posts

Monitor Landing or Parking Page Downtime

When I first started developing my domain names, I learned the importance of downtime monitoring. On some of my growing websites, there would be...

Squadhelp is Reinvesting and So Am I

Squadhelp CEO Darpan Munjal shared a series of tweets about the growth of the platform. Darpan shared that revenue last month was higher than...

If You Want to See a Stampede, Look No Further Than This…

If you're seeking engagement on Twitter in the domain name space, the best thing you can do is tell people you're looking to buy...

Nick Huber: “drop a little coin” for a Premium Domain Name

I do not know Nick Huber, but I see he has a large following on Twitter and frequently offers advice to startup founders and...

Trademarkia Hiring Lead Developer for Domain Registrar Integration

Trademarkia is a website I use occasionally to perform trademark-related searches. This morning, I noticed a job listing the company posted on LinkedIn that...