Great Domains Auction Results: $225k+

Elliot Silver
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SedoSedo’s monthly Great Domains domain auction concluded earlier today, and the result was one of the most successful Great Domains auctions in quite some time. In total, 18 domain names were sold, and the auction grossed over $225,000.

Leading the way in this auction were three letter .com domain names. The three highest results were LLL.com domain names, including Tin.com ($77,000), ENS.com (38,200 EUR), and HSE.com ($30,000). Several four letter .com domain names were also sold in the auction.

Listed below are the domain names that were sold in the auction. Keep in mind that the deals have not been transacted yet, and once they close, they will be reported to DNJournal and NameBio.

July 2016 Sedo’s Great Domains auction results:

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Why I Bought Citronella.com on NameJet

Elliot Silver
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Over the weekend, I was tracking and participating in the NameJet auction for Citronella.com. I ended up winning this domain name for less than $5,000 and I am happy with the purchase. I thought it would be interesting for me to share why I bought Citronella.com.

I live in the suburbs, and the mosquitos can be fairly aggressive here. I mention the suburbs because they seem to bite me much more than when I lived in New York City. Although we don’t have too many mosquito-borne illnesses around here besides infrequent occurrences of West Nile virus and Eastern Equine Encephalitis, mosquitos are a pest I could live without having them bite me.

In order to protect us from the mosquitos, we have two primary options: bug spray or citronella candles. I hate

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Diamond.com in Auction at GoDaddy

Elliot Silver
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Diamond.com is up for auction at GoDaddy.com. The domain name has a minimum bid of $1,000,000, and I am told the reserve price for this auction is higher than the minimum bid.

In 2006, Diamond.com was sold for $7.5 million. It is regularly listed among the top public domain name sales of all time. According to GoDaddy’s Joe Styler, “It has had a successful online business attached to it for many years.” It looks like the business is still operational, so I am not sure why the company decided to sell the asset.

According to an article on TheDomains.com last year, GoDaddy has been brokering the domain name for at least a year now. It appears that this is the first time it has gone into an auction format like this. I was told that if the domain name sells at auction, it would be the largest public sale in the history of GoDaddy Auctions.

One thing is for sure

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Undeveloped Gives Auction Update

Elliot Silver
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Undeveloped is running a domain name auction in conjunction with the Domaining Europe conference. The auction will feature 150 domain names, and it will be run on Undeveloped’s auction platform. The auction is set to kick off on May 24th and will run until June 14th.

According to Reza Sardeha, founder of Undeveloped, some of the high value domain names included in this auction include Estate.com, Bra.com, 43.com, 866.com Textile.com, and Hotel.nl. Reza also let me know about a unique aspect of the auction regarding payments:

“Next to that we’re introducing interest free financing to buyers in this auction to get as many as names as possible sold to end-users. Affordability is a big barrier in auctions. We hope this lowers the barrier and opens up the market for a broader audience.”

If interested, you should contact Undeveloped to get the full details about the offer.

Bidders who are interested in participating will need to complete a three step verification process with Undeveloped before their account is activated. Once the account is activated, bidders are allowed to place bids in the auction.

This morning, the company shared an update with me that I posted below:

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Offered for $70k in August, Blaze.com Re-Sells for $253k

Elliot Silver
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In June of 2015, Heritage Auctions’ Aron Meystedt email me to let me know Blaze.com was being offered for sale:

“This is a great one-word name for investment or branding. Memorable and powerful.
The price is $115,000 for this asset. It’s tough to find a one-word .com that makes an impact in the $100K range.
it does receive type in traffic (300-400 per day), which can help launch your new venture.”

In August, Aron sent an email to announce a price reduction for Blaze.com:

“Blaze.com – very close to this selling. $70K would get it done.”

Less than a year later, Blaze.com reportedly sold for $253,000 at yesterday’s  Heritage Auctions live domain name auction in San Francisco.

When Aron announced the price drop to $70,000, I was

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Always Keep Registrant Email Address Active

Elliot Silver
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Many domain names go to auction post-expiration because the administrative domain name they used for their registrar emails is no longer active. When this happens, domain name renewal emails aren’t received and important messages such as credit card declines go unanswered. Domain names can then expire and are auctioned to the highest bidder.

Unfortunately for a Washington state art gallery, this is exactly what happened to the domain name it uses for its website, according to an article in the Vashon-Maury Island Beachcomber. Here’s a quote from JiJi Saudners, who was one of the founders of the art gallery:

“We had this mishap where we changed the website, which in turn changed our email addresses. Go Daddy sent the email to the defunct email and auctioned off the domain.”

Since their original website domain name was auctioned, it is apparently being used for

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