Diamond.com in Auction at GoDaddy

Elliot Silver
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Diamond.com is up for auction at GoDaddy.com. The domain name has a minimum bid of $1,000,000, and I am told the reserve price for this auction is higher than the minimum bid.

In 2006, Diamond.com was sold for $7.5 million. It is regularly listed among the top public domain name sales of all time. According to GoDaddy’s Joe Styler, “It has had a successful online business attached to it for many years.” It looks like the business is still operational, so I am not sure why the company decided to sell the asset.

According to an article on TheDomains.com last year, GoDaddy has been brokering the domain name for at least a year now. It appears that this is the first time it has gone into an auction format like this. I was told that if the domain name sells at auction, it would be the largest public sale in the history of GoDaddy Auctions.

One thing is for sure

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Undeveloped Gives Auction Update

Elliot Silver
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Undeveloped is running a domain name auction in conjunction with the Domaining Europe conference. The auction will feature 150 domain names, and it will be run on Undeveloped’s auction platform. The auction is set to kick off on May 24th and will run until June 14th.

According to Reza Sardeha, founder of Undeveloped, some of the high value domain names included in this auction include Estate.com, Bra.com, 43.com, 866.com Textile.com, and Hotel.nl. Reza also let me know about a unique aspect of the auction regarding payments:

“Next to that we’re introducing interest free financing to buyers in this auction to get as many as names as possible sold to end-users. Affordability is a big barrier in auctions. We hope this lowers the barrier and opens up the market for a broader audience.”

If interested, you should contact Undeveloped to get the full details about the offer.

Bidders who are interested in participating will need to complete a three step verification process with Undeveloped before their account is activated. Once the account is activated, bidders are allowed to place bids in the auction.

This morning, the company shared an update with me that I posted below:

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Offered for $70k in August, Blaze.com Re-Sells for $253k

Elliot Silver
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In June of 2015, Heritage Auctions’ Aron Meystedt email me to let me know Blaze.com was being offered for sale:

“This is a great one-word name for investment or branding. Memorable and powerful.
The price is $115,000 for this asset. It’s tough to find a one-word .com that makes an impact in the $100K range.
it does receive type in traffic (300-400 per day), which can help launch your new venture.”

In August, Aron sent an email to announce a price reduction for Blaze.com:

“Blaze.com – very close to this selling. $70K would get it done.”

Less than a year later, Blaze.com reportedly sold for $253,000 at yesterday’s  Heritage Auctions live domain name auction in San Francisco.

When Aron announced the price drop to $70,000, I was

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Always Keep Registrant Email Address Active

Elliot Silver
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Many domain names go to auction post-expiration because the administrative domain name they used for their registrar emails is no longer active. When this happens, domain name renewal emails aren’t received and important messages such as credit card declines go unanswered. Domain names can then expire and are auctioned to the highest bidder.

Unfortunately for a Washington state art gallery, this is exactly what happened to the domain name it uses for its website, according to an article in the Vashon-Maury Island Beachcomber. Here’s a quote from JiJi Saudners, who was one of the founders of the art gallery:

“We had this mishap where we changed the website, which in turn changed our email addresses. Go Daddy sent the email to the defunct email and auctioned off the domain.”

Since their original website domain name was auctioned, it is apparently being used for

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Heritage Auctions Gives Auction Update

Elliot Silver
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Aron Meystedt, Director of the Domain Name and Intellectual Property Department at Heritage Auctions, shared an update about the company’s domain name auction that will be held in San Francisco later this month. The April 19th auction will feature 42 domain names.

In addition to the marketing materials that are being distributed by HA, the auction also received some additional press. CNet published an article yesterday about the auction of Quick.com, “the 85th name taken once domain name registrations were opened up to the world.”

Here’s the update Aron shared, which includes information about the domain names that are up for auction, information about bidding, and he offered a peak at some of the marketing materials that are being used to promote the auction:

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Sedo Great Domains Auction Results for March

Elliot Silver
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Sedo shared its monthly Great Domains auction results, and three letter .com domain names took 3 of the top 4 spots. A .net domain name was the second largest auction.

CUN.com sold for 113611 EUR, which is a little bit less than $130,000 USD. This sale could rank in the top 20 sales of 2016, depending on what else is reported this week. Investment.net sold for 49999 EUR, which is around $56,000 USD. This will rank in the top 5 non .com domain sales of the year. VRK.com and ZUJ.com both were reportedly sold for 21000 GBP, or approximately $30,000 USD.

Listed below are all of the sales from this month’s Great Domains auction. I am not sure if all of these deals have closed yet, so keep that in mind when you note these sales. Sedo generally reports its sales to DNJournal and NameBio, so they will become “official” once that happens.

March Great Domains auction results:

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