In June of 2015, Heritage Auctions’ Aron Meystedt email me to let me know Blaze.com was being offered for sale:
“This is a great one-word name for investment or branding. Memorable and powerful.
The price is $115,000 for this asset. It’s tough to find a one-word .com that makes an impact in the $100K range.
it does receive type in traffic (300-400 per day), which can help launch your new venture.”
In August, Aron sent an email to announce a price reduction for Blaze.com:
“Blaze.com – very close to this selling. $70K would get it done.”
Less than a year later, Blaze.com reportedly sold for $253,000 at yesterday’s Heritage Auctions live domain name auction in San Francisco.
When Aron announced the price drop to $70,000, I was tempted to buy the domain name. Blaze.com is a short dictionary .com domain name that could be used as a great brand name. My hesitation was that it would be difficult to spend $70k on a name like this when it might not yield a profitable return for quite some time, especially when it had been on the market. There are better deals to be had, I thought. Apparently, I was wrong, as this domain name sold for nearly 4x its price in under a year.
Aron told me that a buyer acquired the name last year and then resold it in auction yesterday. Here’s more from Aron:
“The current buyer scooped it up around the price we discussed.
Local, Dallas buyer, and we talked and set the reserve at $100,000 thinking he may be able to flip it and make a small profit.
Apparently, we brought 2 or 3 motivated buyers to the table who competitively bid for the name.”
Congratulations to all parties involved in this deal. Hopefully it closes smoothly. There are still great returns to be made in the business of domain name investing.