Offered for $70k in August, Re-Sells for $253k |
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Offered for $70k in August, Re-Sells for $253k


In June of 2015, Heritage Auctions’ Aron Meystedt email me to let me know was being offered for sale:

“This is a great one-word name for investment or branding. Memorable and powerful.
The price is $115,000 for this asset. It’s tough to find a one-word .com that makes an impact in the $100K range.
it does receive type in traffic (300-400 per day), which can help launch your new venture.”

In August, Aron sent an email to announce a price reduction for

“ – very close to this selling. $70K would get it done.”

Less than a year later, reportedly sold for $253,000 at yesterday’s  Heritage Auctions live domain name auction in San Francisco.

When Aron announced the price drop to $70,000, I was tempted to buy the domain name. is a short dictionary .com domain name that could be used as a great brand name. My hesitation was that it would be difficult to spend $70k on a name like this when it  might not yield a profitable return  for quite some time, especially when it had been on the market. There are better deals to be had, I thought. Apparently, I was wrong, as this domain name sold for nearly 4x its price in under a year.

Aron told me that a buyer acquired the name last year and then resold it in auction yesterday. Here’s more from Aron:

“The current buyer scooped it up around the price we discussed.
Local, Dallas buyer, and we talked and set the reserve at $100,000  thinking he may be able to flip it and make a small profit.
Apparently, we brought 2 or 3 motivated buyers to the table who competitively bid for the name.”

Congratulations to all parties involved in this deal. Hopefully it closes smoothly. There are still great returns to be made in the business of domain name investing.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (24)


    It’s not only a great name by itself, but only pours gasoline to increase the blaze of it’s value.

    April 20th, 2016 at 2:26 pm

      Supratik Basu

      TheBlaze it is then

      In reply to John | April 20th, 2016 at 2:53 pm

    Tom T

    Worldwide Media purchased for ~ $10,000 last year.

    Should see a nice return eventually there as well.

    April 20th, 2016 at 3:28 pm


    Was the name dropped in 2015 ???

    Domain Name: BLAZE.COM
    Registry Domain ID: 1351673_DOMAIN_COM-VRSN
    Registrar WHOIS Server:
    Registrar URL:
    Updated Date: 2015-12-29T06:17:50Z
    Creation Date: 2015-12-29T06:17:46Z <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<
    Registrar Registration Expiration Date: 2017-05-31T04:00:00Z
    Registrar IANA ID: 2
    Registrar Abuse Contact Email:
    Registrar Abuse Contact Phone: +1.8003337680
    Domain Status: clientTransferProhibited
    Registry Registrant ID:
    Registrant Name: BLAZE, LLC
    Registrant Organization: BLAZE, LLC
    Registrant Street: 2019 N LAMAR ST STE 300
    Registrant City: DALLAS
    Registrant State/Province: TX
    Registrant Postal Code: 75202-1738
    Registrant Country: US
    Registrant Phone: 214-420-3390
    Registrant Phone Ext:
    Registrant Fax:
    Registrant Fax Ext:
    Registrant Email:

    April 20th, 2016 at 3:30 pm


    Ironically, with the 15% buyer premium fee and 15% seller’s fee the auction house is walking away with more than $70k in commissions on this sale.

    I find it interesting that the buyer at $70k was willing to accept selling it for a $15k profit (after commission) with the $100k reserve.

    April 20th, 2016 at 3:43 pm

      Elliot Silver

      With many investments, a 20% ROI is good. Maybe the seller had confidence that HA would bring a new buyer.

      I personally would have wanted to sell it for more, but that is just me.

      In reply to Anticareer | April 20th, 2016 at 3:52 pm

    Aron -

    While the BP isn’t negotiable, sometimes the seller’s fee is.
    You are greatly overstating the commission we took in selling this item.

    Plus, factor in the massive marketing expense for the entire auction, and the final revenue totals aren’t nearly as enticing as one might think.

    Regardless, great flip for the owner and we’re glad we were able to
    create a bidding war for the name! It’s fun when that happens.

    Great story Elliot.

    April 20th, 2016 at 3:56 pm

    michael berkens

    After my deal with GD was locked down i won the domain name for $10K on NJ, like that buy a lot more after this sale.

    April 20th, 2016 at 4:20 pm


    what are marketing expenses and other expenses for live auctions in general ?

    thank you

    April 20th, 2016 at 4:34 pm

      Elliot Silver

      I can’t speak for Aron but I received a pamphlet in the mail.

      April 20th, 2016 at 4:40 pm

    M. Menius

    This is a good example of why ‘estibot’ has no merit for higher quality domain names. The upper range is so individualized for premiums and is driven by factors that auto-appraisals can never account for.

    April 20th, 2016 at 7:53 pm


    Blaze Pizza probably bought it

    April 20th, 2016 at 8:29 pm

      Elliot Silver

      That would be my guess.

      April 20th, 2016 at 8:33 pm

      don’t count it for advertising but could be very powerful alternative to branded names that could be difficult to understand for people who don’t know the brand ( blaze ) or are geographically remote…

      i mean moving from blazepizza to blaze may just be an internal image win…

      of course i may be wrong, but i have never heard of blaze / blazepizza even if italian food is the best i like !

      In reply to Elliot Silver | April 21st, 2016 at 5:16 pm


    Fitbit’s new watch is called Blaze also

    April 21st, 2016 at 12:31 am


    Fantastic return. Hope for the seller that the sale goes through.

    The action also produced an opposite result, though. sold for $52,900 as opposed to $150,000 in February last year.

    April 21st, 2016 at 4:31 am

    Eric Borgos

    I almost made an offer on it at the $70,000 price, but then did a search at and saw there are many trademarks for the word “blaze” so I decided it is too risky.

    April 21st, 2016 at 6:55 am


      If that kept you from bidding, then you clearly don’t understand U.S. Trademark law very well.

      In reply to Eric Borgos | April 23rd, 2016 at 10:58 am

      Eric Borgos

      I live in the US and am somewhat of an expert on US Trademark law as it applies to domains. Any one of the dozen or so “Blaze” trademark holders could easily file a UDRP against me for once I started using it. I would be using it for a different type of business, so I would not be violating their trademark, but they would still probably win the domain in a UDRP decision because they started their “blaze” business before mine. Even if they lose, I would pay thousands in legal fees. And, that does not even take into account possible disputes from the hundreds of other trademark holders that have a trademark with the word “blaze” in it, but not just “blaze” alone.

      In reply to STRIKER | April 23rd, 2016 at 11:18 am

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