I have been curious about how GoDaddy’s appraisals change once an auction on its GoDaddy Auction platform closes. I am curious to see if the appraised value goes down since most auctions close below the appraised value, and the majority likely close considerably below that figure. The difference between appraised value and the auction sale price is expected since auctions are generally wholesale purchases while appraisals should align closer with the retail value of a domain name.

It’s hard to find good values at expiry auctions these days. There is a lot of competition, and the sale prices have continued to climb over the last few years. Perhaps we have seen a plateau in expiry auction prices, but I don’t follow enough auctions to really say if that is the case with any degree of certainty.