The biggest story in the world of business today will likely be the merger of Kraft Foods Group and H.J. Heinz, two of the largest food companies in the world. According to a CNBC article that was published this morning, the new company will be known as The Kraft Heinz Co. This company will become the third largest food company in North America, assuming the merger is completed.
The most logical domain name for this new company, KraftHeinz.com, was registered today by someone in South Korea. It does not appear that the domain registrant is related to the company, although I suppose it is possible. At the moment, KraftHeinz.com seems to resolve to the domain registrar’s default landing page for newly registered domain names (I don’t read Korean, so I cannot confirm this). It appears the registrant also bought HeinzKraft.com, and the domain name resolves to a similar looking landing page.
Update: Interestingly, Kraft-Heinz.com was registered today by brand protection company DNStination Inc.
I presume The Kraft Heinz Co. is going to