Facebook Shows Brand Popularity

Elliot Silver
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I have always used LinkedIn to get an idea of how widely a brand is used. Knowing this helps me justify a domain name acquisition cost by understanding how many potential buyers there might be for a particular domain name. I have been using Facebook lately to do the same thing, and it has some advantages.

In order to look at home many businesses there are with a specific brand name, I will look at Facebook “pages” results. I have found more businesses and companies use “pages” rather than standard pages. The results would be similar to LinkedIn companies.

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Honeymoons.com: Domain Name Led to 10x Revenue

Elliot Silver
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Jim Campbell, Founder of Honeymoons.com, published an article on Entrepreneur.com that discussed how a domain name acquisition “resulted in a 7x increase in traffic and a 10x increase in revenue.” For someone like myself, this article reinforces how an exceptional category defining domain name can be transformed into an authoritative brand name in its industry.

According to the article, the Honeymoons.com domain name was acquired in July of 2023 “for mid-six figures.” Prior to the acquisition, the company had been using the less-than-ideal HoneymoonGoals.com domain name. Some of the benefits of acquiring Honeymoons.com that were cited in the article include:

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Why Public Upgraded to Public.com from HelloPublic.com

Elliot Silver
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Public.com is an exceptional domain name that had been owned by Anything.com up for many years. At some point between 2018 and 2019, the domain name appears to have been sold for an undisclosed amount of money. The buyer, as it turns out, is a company called Public. That company got its start on the two word, off-brand HelloPublic.com domain name.

Why did Public decide to acquire its brand match Public.com domain name? One might guess it was for enhanced marketability and/or to convey trust with customers and clients. We needn’t guess the reasons any longer. In a response to Greg Isenberg’s tweet about the benefits of acquiring a premium .com domain name, Jannick Malling, Co-founder & Co-CEO of Public, shared his rationale for acquiring Public.com:

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Get[Brand].com or [Brand].ai/.io/.etc?

Elliot Silver
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7

James Booth tweeted about acquiring Nomos.ai on behalf of a company called Nomos that uses GetNomos.com for it domain name. The acquisition cost was reportedly $55,000. James did not share how the domain name was acquired or any other details about the acquisition.

My question is whether a startup or established company is better of using a call to action + brand 2 word .com domain name like GetNomos.com or an exact brand match non-.com domain name. In this case, the .AI domain name was acquired, but it could be whatever the popular extension of the time is – .IO, .LY, .ME, .XYZ…etc.

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Zoom Moving from Zoom.us to Zoom.com (for Email)

Elliot Silver
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During the early days of the pandemic in 2020, Zoom became a household brand name. People were able to communicate across the world via the Zoom platform. One notable thing about Zoom was the company used a ccTLD domain name – Zoom.us – for its website.

Smartly, in 2018, Zoom was able to acquire its brand match Zoom.com domain name. The acquisition price for Zoom.com was reportedly $2 million, as recorded by Namebio. Andrew Rosener sold Zoom.com to the platform. This turned out to be a prescient acquisition given the hockey stick-like growth seen by Zoom as quarantines spread across the world and working from home became the norm.

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WooCommerce Now Known As Woo

Elliot Silver
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Nearly two and a half years ago, WooCommerce acquired the Woo.com domain name for an undisclosed price. Since that time, the company has continued operating under the WooCommerce brand, and the shorter Woo.com domain name has been used as a forwarder. WooCommerce is owned by Automattic, the company that operates the WordPress platform.

As of yesterday, WooCommerce is now known more simply as Woo. The company introduced its truncated branding, updated logo, and new domain name in a blog post. Here’s what the company shared about its decision to officially rebrand as Woo:

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