Brand Marketing

A retail technology company called GetUpside, which offers consumers cashback for purchases at retailers, announced it rebranded following a large Series D round of funding. The company shortened its brand name to Upside and acquired its brand match upside.com domain name.

There’s only upside for users, merchants, and our communities – and now we have a name to match! We’ve also completed our Series D fundraising round led by @generalcatalyst. Read more in our CEO’s post: https://t.co/xSJ4CxQgvL pic.twitter.com/HsXnQoT3T2

— Upside (@upside) April 26, 2022

According to the blog post announcing the rebrand and funding round, Upside has achieved unicorn status with a $1.5 billion valuation.

WarnerMedia and Discovery completed a massive merger, and the combined company is now known as Warner Bros. Discovery. The news was announced on the company’s @wbd Twitter account:

We are excited to announce that WarnerMedia and Discovery, Inc. are now Warner Bros. Discovery. pic.twitter.com/PscY04cK9L

— Warner Bros. Discovery (@wbd) April 8, 2022

Smartly, the company acquired the WBD acronym-matching WBD.com domain name for this newly merged media company. WBD.com is now being used for the company’s website. Whois records show Discovery, Inc. is the new registrant of the WBD.com domain name:

In a DomainTools Domain Monitor alert email I received over the weekend, I noticed that Bread.com was unlocked and pending transfer away from GoDaddy. The domain name transfer was completed, and the Bread.com domain name transferred to MarkMonitor. The new registrant of Bread.com is Alliance Data Systems Corporation:

The Gravity.com domain name has been acquired by Gravity Forms, a custom form building platform for WordPress-based websites. The domain name acquisition was announced on the company’s Twitter page yesterday morning:

Excited to announce that we are now the proud owners of the https://t.co/7fnNrsF8w0 domain name. It only took 13 years but it’s finally home. pic.twitter.com/e4pFvIUjMs

— Gravity Forms (@gravityforms) March 8, 2022

I reached out to Carl Hancock, the Founder of Gravity Forms, to ask him about the domain name acquisition.