I want to share a video of a TedX talk that John and Jackie mentioned to me in a pair of comments. In the video, Carvertise CEO Mac Nagaswami discusses his company’s rebranding to Carvertise and what it took to acquire the brand match Carvertise.com domain name. It’s nearly 20 minutes in length, but it is well worth the time when you have an opportunity:

Close, a company that had been operating on Close.io, recently announced that it acquired the brand match Close.com domain name. The purchase price and other details about the acquisition were not shared, but I think closing a deal on Close.com was a smart move for the company that is now known simply as Close. This slight branding change was made more possible because of its acquisition of Close.com.