A Boston-area company announced via press release that it was rebranding its business with a descriptive domain name. Datasafe Information Security, which was founded in 1990 and will be celebrating its 30th anniversary next year, is rebranding as Destruction.com.
Since the company was founded, it’s primary focus of shredding documents has grown beyond paper shredding. The company now offers a variety of destruction services, including electronics, counterfeit or defective products, expired foods, and more. With its expanded focus, I think the Destruction.com branding is stronger and better describes its services.
Founded in 2016, JetSuiteX describes itself as an “affordable private-like air travel for the cost of an airline seat with free snacks, drinks, bags and business class legroom.” Earlier this month, the company announced a rebrand to 
The Boston Globe published 