A company called Massdrop announced a rebrand to Drop, and smartly, the company was able to acquire the matching Drop.com domain name in advance of the rebrand. Here’s why the company opted to rebrand from Massdrop to Drop, according to an article from Christian de Looper who wrote about the rebrand this morning in Digital Trends:
“Massdrop wants to make its branding a little snappier and easier to remember. To that end, the company announced a massive rebrand. Now, the community-driven shopping site will be known simply as Drop. On top of that, the company announced a number of new products.
If you’re unfamiliar with Massdrop, now known as Drop, the service primarily uses data and insights from enthusiasts to create its products — while providing a platform for customers to give insight and opinions on those products. The website itself is pretty well-designed, too.”
The Drop.com domain name has had Whois privacy enabled at GoDaddy since August of 2017, so I am uncertain of when this domain name was acquired. As of the last public Whois record from earlier in 2017, the domain name had been owned by a company called Drop Inc. I reached out to the former registrant to see if he can comment about the sale of Drop.com, and I will share an update if he replies to me.
I looked through my email, and I see that Drop.com had been offered for sale via Brannan’s newsletter in February of 2017. At that time, the asking price for Drop.com was $800,000. I reached out to Brannan’s David Clements to see if his firm brokered the sale of Drop.com, and he told me he did not.
According to Crunchbase, Drop has raised nearly $50 million in funding through Seed, Series A, and Series B rounds of funding.
Not only did Drop smartly acquire the brand match Drop.com domain name, it also managed to secure the @Drop Twitter and Instagram handles. It does not appear that the company was able to secure the matching Facebook handle (yet).
I reached out to the team at Drop to see if they can comment about the domain name acquisition, and I will share an update if they are willing to comment.
Thanks to @MarkUpgrade for sharing news of the rebrand via Twitter this morning:
HUGE upgrade! Massdrop rebrands as Drop. They smartly acquired the EBM (#ExactBrandMatch) #domain Drop(.com). Global reach? Lower #marketing costs? More direct visitors and stronger #brand image? They have everything now. Congrats, @Massdrop 👏🏻 https://t.co/zQDiiCIaqZ #Domains
— MarkUpgrade (@markupgrade) April 29, 2019