Ask Your Parking Company for Help

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If you have domain names that are getting traffic but not earning much revenue, it might benefit you to chat with your parking company about the domain name. This sounds like an obvious course of action, but I bet many  people simply don’t seek out this extra help.

Most of the people I have met who work at parking companies are very knowledgeable about parking. They know how to monetize domain names better than others, and they can  offer guidance based on their experience. PPC company representatives also have access to data points that users don’t have, and they also have access to data from other parked domain names.

PPC landing pages and feeds are pretty good at determining

Connect with a Branding Agency

Last week, Alan Dunn shared a link to an article about a company that decided to rebrand as Alongside. The company was able to acquire the exact match Alongside.com domain name, although the article didn’t really discuss how the domain name was acquired. It did, however, give me an idea that might help me sell domain names.

There are two excerpts from  the article that grabbed my attention:

“We enlisted Pauly Ting to help us make sense of it all and come up with a name that fits us perfectly.”

“We enlisted Rob Meyerson from Heirloom, who had an impressive naming background for some of the biggest brands in the world”

Many companies use

Don’t Get Caught in the Legal Crossfire

Despite the fact that it is 2016 and the laws regarding cybersquatting on well known brands are well established, some people still seem a bit too cavalier when it comes to owning infringing domain names. My guess is that some people either don’t know about the protections given to brands or they believe the risk/reward analysis is in their favor.

This morning, Andrew Hazen called attention to a lawsuit that was filed by fashion brand Christian Dior. According to the article in World IP Review, in addition to injunctive relief and the transfer of the infringing domain names, “It is also seeking an account of all profits made by the defendants in their unlawful acts, and statutory damages for wilful counterfeiting for each use of the Dior trademarks ($2 million per infringement, tripled) and $100,000 for each domain name.”

The company, like many other large brands, is

It’s Not How You Will Use it But How it Can be Used

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I can’t tell you how many times someone has told  me that my asking price is too high because of the size of their business or because of their plans for the domain name. It boggles my mind when some people then become  rude simply because the price and value of the domain name is beyond their budget.

Although most of these inquiries do not materialize into an acceptable offer and are simply ignored, it may be helpful to explain that the value of a domain name is not how the person inquiring plans to use it, but how the domain name can be optimally used. When I explain this, I sometimes offer the following illustration or something similar:

Let’s say you

Please Don’t Do This When You Contact Me

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Maybe I am getting crotchety in my old age, but there are a few things that irritate me when people contact me about their domain names. I understand that people want to sell their domain names (or service) to me because I have a public presence, but there are some things that irritate me and will almost always lead to a deleted email without a response.

I want to share 5 things you shouldn’t do or say when you contact me about your domain name(s) or service(s). I presume this annoys other people as well, so perhaps it’s time to rethink your outbound email strategy:

Add RE: or FW: to a subject line when we haven’t exchanged emails. I am sure this will improve open rates, but if you try to deceive me by

Perhaps When to Rethink Your Strategy

Some people may go a bit overboard with their domain name registrations. They get inspiration from somewhere, register a bunch of domain names, and before they know it, they have a fairly large portfolio under management. It’s easy to buy domain names, but selling those domain names can be a difficult proposition.

Alan Dunn of Namecorp shared some simple advice for people who find themselves with a lot of domain names but little to no offers or sales: