One of the most exciting aspects of buying and selling domain names is the negotiation. You have a purchase or sale price in mind, the other party has their price in mind, and you go back and forth in the hopes of closing a deal. Based on my experience, sometimes it is better to accept the first counter offer and just close the deal than risk losing the deal by counter offering.
Let’s say I want to buy a domain name I think has a wholesale value of $20,000, so I kick things off with a reasonable offer of $10,000. Sure, the offer may be a bit low, but it isn’t a $100 offer that the seller probably sees every week, and it is strong enough to show the seller that I am serious. Being a reasonable domain owner, the seller counters at $15,000. The hard part is deciding whether to try and save some money by either sticking to my offer or improving it. Alternatively, I can simply say “deal,” and get it done.
I have regularly gone back to try and get a better deal. Domain investing is part speculation, and I think an investor makes his money on the buy-side. Sometimes the market is weak or a domain name isn’t as valuable as I might expect, so getting a good deal is important. There is a big risk to going back and countering the counter offer though.
A seller may begin to re-think things. He may realize he isn’t likely to get what he wants on the name and try to find another buyer for the domain name. This can drive up the price. The seller may simply say “no thanks” and take the domain name off the market.
When I counter offer, I am effectively