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Advice

Set a Minimum Offer Amount

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I receive uneducated domain name purchase offers nearly every day. Some prospective buyers may hope to get lucky with a deal and some genuinely haven’t the foggiest idea that domain names sell for serious amounts of money. The result is that my self-managed landers for high value domain names receive far more offers that aren’t serious than offers from bonafide buyers.

For the 80%+ of my portfolio that is replaceable inventory and utilize Dan.com or Afternic landing pages, I set minimum offer amounts to prevent a deluge of lowball offers. The lowest minimum offer I allow on any of my domain names is just shy of $1,000.

Add a Sweetener to Pay off LTO Early

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Domain name lease to own deals are great. They generate monthly income, and if the buyer opts to discontinue paying, I get to keep all of the payments and have the chance to re-sell the domain name. One thing better than a LTO deal is when the buyer decides to purchase the domain name in full – – earlier than expected.

In my LTO purchase agreements, I give the buyer an option to pay off the deal early at a discount. The buyer can save anywhere from 10-20% of the total purchase price if paid-off early. The discount rate varies depending on my profit margin and the length of time for the payment plan.

NamePros Warning: Don’t Reuse Passwords

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It is dangerous to reuse passwords on different websites. Domain investors who do this can risk their reputation and/or domain names if one website is hacked or if password information is somehow leaked.

The Chief Technology Officer at NamePros issued a warning to domain investors today because of “an increase in credential stuffing attacks targeting domain investors.” Paul offers some good examples of how this can happen, and he also shared some advice on how to prevent it from happening to you.

‘The Domain Name is Not for Sale’


I’ve tried to buy thousands of domain names from registrants who told me some variation of ‘the domain name is not for sale.’ That may be true at that point in time, but the status can change. It doesn’t hurt to follow-up every once in a while.

I recently spent some time looking through hundreds of old emails I sent trying to buy domain names. I followed up on some older leads to re-engage the owners. Perhaps circumstances had changed since our last discussion. I like to follow-up between 6 months and a year after an email exchange, when I see a domain name isn’t being used.

Using Excel to Keep Sale Portfolios Updated

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Keeping a portfolio updated on platforms like Sedo, Afternic, and Dan can be a challenge. With sales and expiries happening on a regular basis, it can be easy to fall behind on updates. It is important to keep these portfolios updated so you don’t accidentally sell a domain name you previously sold or let expire.

I try to keep my portfolio updated in real time. When I sell a name on Dan, for example, I try to immediately delete the listing on Sedo and Afternic. When I let a domain name expire, I remove the listing from all platforms once I receive the final cancelation email. They key word is *try* and names sometimes slip through the cracks. Every once in a while I will do a comparison of my sale portfolios against my inventory list.

I am not a pro at Excel, but I want to share a step by step guide for how I am able to identify the names I previously sold or let expire that I forgot to remove from sales platforms:

Where I am Cautious with LTO

GoDaddy is set to introduce a Lease to Own purchase option for buyers of aftermarket domain names listed for sale via Afternic. This option has been one of the unique points of differentiation for sellers on Dan.com, a company acquired by GoDaddy last year.

While I offer LTO on most of my domain names I have listed on Dan, I am cautious about it with others because of the potential damage highlighted by Brad Mugford:

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