I’ve had many agreed upon deals die at the finish line. The buyer agreed to purchase a domain name – sometimes after a lengthy discussion – and then poof – they ghosted. Multiple reminder emails go unanswered, and the domain name is back on the market for sale.

One thing you can do – which I have done – is ask a representative from the marketplace / platform to personally connect with the buyer after the deal failed to try and get the deal closed. I am sure platforms like Dan and Sedo make multiple outreach efforts to close a deal shortly after it has been agreed upon, but following-up at a later date is also a good idea.

Successfully negotiating a deal is something I enjoy. The negotiation is an important aspect of why I find domain investing to be exhilarating. It can also be a source of great frustration. Some people are good at negotiating deals and others aren’t as good. When it comes to negotiating a very large deal – one that could substantially impact your business, it may be wise to hand-off the lead to a domain broker who can expertly negotiate on your behalf.

Some of the top domain brokers are willing to take an inbound lead and help an investor close a deal. These brokers would work on a one-off basis, meaning they’re given a specific inbound lead and have autonomy to use their tools to close a deal with that prospect. Doing this would allow the domain investor to stay out of his or her own way.